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Sextoys.co.uk has become the first sex toys retailer to offer discounted products to troops this month via the Rewards For Forces Scheme in time for Armed Forces Day.

Soldiers, veterans, servicemen and women all across the country will be able to benefit from 20% discount on saucy goods from dildos to sex dolls after the online adult store paired up with the largest forces discount site.

Rewards for Forces is the brainchild of Peter Raith, an advertising sales professional who came up with the idea when standing in a shop queue. After hearing how a returning war hero was denied a 10% discount given to a student he set about putting right what he felt to be unjust and set about making sure that all of the forces got the rewards they deserve.

The site now sees thousands of members logging in every day to reap the benefits, with hundreds of big name brands offering discounts and special offers across a wide range of categories via the site and monthly newsletters.

Sextoys.co.uk decided to get on board after being inundated with requests from horny soldiers wanting to relieve stress while away on long tours! Following this, they decided to offer exclusive, discounted pleasure to the men and women who are busy working around the world, promoting peace, delivering aid, providing security and fighting terrorism.

The partnership comes just in time for Armed Forces day on June 30th 2012 which seeks to raise public awareness of the contribution made to our country by those who serve and have served in the Armed Forces and allows an opportunity to show support for the men and women who make up the Armed Forces community: from currently serving troops to service families, veterans and cadets.

Emma Podmore, PR and Marketing Manager for Sextoys.co.uk says:
“We are proud to be able to offer some comfort and benefits to those who deserve it the most, being able to give something back in return for all their hard work is the least we can do: not to mention the many relationships that need extra support when distance and hardship can often add strain. Something as simple as a sex toy can keep the flame of passion alive until they get home.”

With a guaranteed secure delivery and free postage from BFPO (British Forces Post Office) postal service to most locations around the world, forces customers can expect a fast and reliable source for all of their pleasure needs.

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For further information please contact Emma Podmore at sextoys.co.uk on tel: 08451 662 805 or email at emma.podmore@net1on1.com

This press release was distributed by ResponseSource Press Release Wire on behalf of sextoys.co.uk in the following categories: Men's Interest, Women's Interest & Beauty, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.