Integration between the different aspects of a multi-channel operation has become increasingly important as retailers look to maximize profits
Live stock updates, increased automated processes and easier management of customer promotions streamline operations at Flannels
Flannels, the UK’s largest independent luxury retail group, has upgraded its head office systems supplied by Eurostop so that all elements of the business are now fully integrated. The retailer is now able to manage stock levels more closely ensuring stock is used to best meet customer demand. More automated processes mean that the head office system and the EPOS systems are now fully synchronized with the retailer’s website www.flannelsfashion.com
In addition the website has been refreshed with more editable content, which is better for Search Engine Optimisation and also makes it more compelling for customers. There are improved filters to help customers navigate to products more quickly and social networking features encouraging visitors to engage with the website. For repeat visitors the system automatically displays their favourite social networks.
Lauren Shanks, e-commerce Manager at Flannels said; “The Eurostop system has enabled us to streamline our operations, ensuring that we manage stock as efficiently as possible, helping us to increase sell through and to capitalise on customer loyalty. The improvements to the head office software has enabled us to offer targeted discounts to customers, and manage orders and returns more effectively. With the Eurostop system Flannels now have a fully integrated multi-channel system with a robust platform from which to expand our business in future. ”
Deborah Loh, e-commerce Manager at Eurostop said, “Integration between the different aspects of a multi-channel operation has become increasingly important as retailers look to maximize profits. Managing stock across multiple outlets is a key to ensuring good customer service, fulfilling orders promptly and margins maintained. At Eurostop we understand these dynamics, and work with our clients to ensure that our systems are implemented to best help them meet their business requirements in these challenging times.”
Notes to Editors
Founded in 1976, Flannels is the UK's largest independent luxury retail group, specialising in contemporary Mens and Womenswear designer fashion, footwear and accessories and stocking over 100 top international and UK brands.
With 8 stores across the UK’s leading cities including Manchester, Liverpool, Leeds, Birmingham, Nottingham and Cardiff, the company is renowned for personal, individual customer service.
For more information please visit: www.flannelsfashion.com
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.
Eurostop’s flagship products consist of:
e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
e-commerce: Custom e commerce solutions for Independent retailers that provides a hosted and fully integrated service.
e-data: The collection of tenants’ data from Shopping Malls for multi-purpose use.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.
As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.
Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.
High profile customers include: Ann Summers, Ben Sherman, Cult Clothing, Daks, Firetrap, Full Circle, Ghost, Joseph, Joy, Long Tall Sally, Matches, Oliver Sweeney, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Punkyfish, Sonneti, Speedo, Trespass and many more.
For more information visit: www.eurostop.co.uk or contact:
Tel: 020 8991 2700
PR Artistry Limited
Tel: 01491 639500
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