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E-Lites electronic cigarettes

E-Lites electronic cigarettes are giving smokers the green light to puff safely in public.

The smoke-free devices feature a green LED light which helps users avoid causing confusion when puffing on them in pubs, shops and other venues, as well as on public transport.

This is one reason why E-Lites have become the UK’s best-known electronic cigarette brand, now with around quarter-of-a-million regular users.

Since the products produce a light mist with no nasty odour and no risk of passive smoking, they are legally unrestricted for use in public places. Although use of electronic cigarettes remains at the discretion of the manager of the venue or vehicle, reports of problems are extremely rare, according to E-Lites co-founder and director Adrian Everett.

“Awareness and acceptance of electronic cigarettes has grown massively over the past two years,” said Mr Everett. “There are now around 250,000 people in the UK using E-Lites on a daily basis and enjoying the many benefits of doing so. We get countless comments from customers, via our website and our Facebook page, describing the dramatic effects that switching to E-Lites has had on their lives.

“Last week’s incident involving the coach on the M6 was a freak misunderstanding and only occurred because the passenger was using an outdated electronic cigarette mechanism where the nicotine solution is poured directly into the device. That’s worlds apart from the highly advanced and rigorously tested technology within E-Lites, where the nicotine solution is securely contained in sealed E-Tips refill cartridges that are screwed into place.”

According to a recent survey by E-Lites of 2,000 British consumers, 83 per cent are aware of electronic cigarettes and more than half of them agree that the availability of these products is good news for smokers. The absence of nasty smells was most commonly cited as the top advantage, closely followed by the fact that, being free of tar, tobacco and other toxins, E-Lites offer a significantly healthier option compared with conventional cigarettes.

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E-Lites was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products. Its latest range of new-generation E-Lites are the result of extensive UK research and development.

The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

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Nick Henderson or Lucy Robinson
Friday’s Media Group, 18 Soho Square, London, W1D 3QL
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