“Surfing may be absent from the Olympics, but rest assured Ollypop and our fans will be flying the flag and ‘Britpopping’ on the beaches this summer!”
The London Olympics will host 26 sports this summer but there’ll be no representation from the most popular board sport in the world – surfing. Despite over 20 million active enthusiasts and a £6billion industry, it’s a no go as far as the Olympics are concerned. And the doors have been firmly shut again on our beach loving friends as the International Olympic Committee recently decided not to include surfing in the 2020 Olympics.
Many blame the surf industry big boys such as Rip Curl, Billabong and Quiksilver for not doing enough to include surfing in the Olympic movement. So it’s over to the smaller brands, and one independent surf brand from Cornwall, Ollypop, has chosen to celebrate the Olympics with their tongue-in-cheek ‘Britpop’ surf towels and Britannia t-shirts.
Ollypop’s unique surfboard design towels with hand and foot print positioning double up as a fun surf aid to help people practise their ‘pop ups’ on the beach (or in the privacy of their own home!). For those not in the know, a pop up is where a surfer jumps to their feet from lying down on a surfboard. Regular practice on an Ollypop helps wannabe surfers perfect their pop, ensuring they spend more time on their boards and less time in the water. Made of 100% cotton they’re also great for towelling down post surf.
Their newest towel the Britpop features a Union Jack surfboard styled on the famous ‘Britannia’ board ridden by pro surfer Rod Sumpter in the 60’s. With its symmetrical lines, the Union Jack lends itself perfectly as a guide to keep those troublesome hands and feet lined up, and in position!
Although not launched exclusively for the Olympics or Jubilee, timing for the Britpop release this summer was planned to ride on the back of the national mood of all things British in this very British year.
Ollypop have also launched a limited edition 2012 t-shirt called ‘Britannia Rules the Waves’, featuring a surfer riding through the barrel of a Union Jack wave. The t-shirt design, by Cornwall based artist Rory Donald, was commissioned to celebrate the games and jubilee, whilst at the same time raising the profile of surfing within the Olympic movement.
Ollypop founder Olly Daglish, who took his innovative towels on the Dragons’ Den when they launched six years ago concludes: “Surfing may be absent from the Olympics, but rest assured Ollypop and our fans will be flying the flag and ‘Britpopping’ on the beaches this summer!”
Ollypop surf towels are endorsed by Surfing Great Britain. They are available online at www.ollypopsurf.co.uk in 3 different designs for ages 6 to adult, RRP £24.99 with a free instructional DVD. Their Britannia tees are also available online, RRP £19.99 .
For further information, hi res images or to request a free sample of any Ollypop products please contact:
T – 01840 770 556
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