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Vindicia launches new technology to reduce subscription churn by 40 per cent, demonstrates this in free trial to capture real revenue

London, UK – July 17, 2012 – Vindicia ( today unveiled CashBox Select – the latest offering in its CashBox product family. This new SaaS solution allows digital businesses with a subscription or recurring billing platform, to take advantage of Vindicia’s unique acquisition and retention technologies. This includes patent-pending ART™ technology built into the CashBox platform.

In today’s online global marketplace, the ability to successfully acquire and retain subscribers is paramount to long-term growth. Surprisingly, many of today’s most successful digital businesses are losing the revenues associated with 10-15% of their customer base because of preventable churn.

ART™ technology overrides certain types of customer churn and recaptures millions in additional annual revenue for digital businesses. The ART™ technology in CashBox Select successfully processes 30-40% of these failed transactions and returns them to a company's existing subscription billing system for future recurring billing.

Free trial
Vindicia is offering a complimentary trial ( of CashBox Select for qualified companies, in which Vindicia will process up to three days’ worth of recently declined transactions and deposit the rescued revenues into the business’s account automatically. This free, one-time offer captures as much as 40% of declined transactions for most online businesses.

"We chose CashBox Select to help us retain more customers and increase our long-term growth potential," said John Danaher, President, TransUnion Interactive. "We were highly encouraged by the results of our CashBox Select trial and are incorporating it into our product line."

"We’re pleased to be launching CashBox Select today and to bring our unique ART technology to an expanded set of digital businesses," said Vindicia Chairman and CEO Gene Hoffman. "To be able to offer this capability as a standalone solution sets a new industry standard, and will help many large online businesses expand their total subscriber base and rescue millions in otherwise lost revenue."

Pricing and availability
CashBox Select is available immediately and priced as a percentage of total revenue rescued. Please visit ( for additional information and to contact a Vindicia sales representative. The patent-pending ART™ technology is available through the entire line of CashBox products.

The CashBox product family provides digital businesses with a very flexible SaaS platform to acquire new customers and retain them as long as possible. With capabilities that span marketing, billing and customer account management, the CashBox family provides a critical set of business functions that enable success in the Digital Economy.

Marketing and Selling Automation: Understanding which audience sources will lead to the longest customer lifetimes, and thus the most profitability, is key to managing marketing spending and total subscriber growth.

CRM: CashBox has a native entitlement system that determines customer access to your service. Cross-selling campaigns add more complexity as a single customer can access multiple products, but the CashBox entitlement engine easily handles multi-product subscriptions, so the appropriate calculations and billing take place.

Subscription Billing: Subscription billing businesses have two customer pipelines – new customer signups and existing customer renewals. To address this, we constantly innovate and add new capabilities into CashBox that further reduce customer churn and increase Average Customer Lifetime Value (ACLV).

Customer Acquisition: CashBox provides numerous capabilities to support broader customer acquisition: native integration with global payment methods, currencies, and tax regimes; channel and affiliate management; campaign management; and detailed analytics to track ongoing trends.

Customer Retention: Even the smallest increase in customer retention can bring large revenue increases due to the power of ACLV, the average amount of revenue a merchant receives over the lifetime of their relationship with a customer. Vindicia clients typically experience a 15 percent lift in customer retention just by deploying CashBox.

Analytics: The analytics tools inside CashBox help clients track the impact of changes made, as well as to understand the long-term business trends at a revenue, subscriber, and transaction level — for single product offerings or multiple offerings across different product groups.

Business Model Optimisation: Digital business models cover the gamut from one-time transactions to freemium to pure-play subscription billing models, and many hybrids. CashBox includes a set of best practices for each model that help clients achieve longer-term customer lives.

Revenue Revelations Webinar Series:
Revenue Uplift Estimator:

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About Vindicia
Vindicia is the leader in marketing and selling automation for the digital economy, managing 120 million customer accounts on behalf of its clients. Over the past 12 months, Vindicia managed US$4 billion in global revenues for clients through its CashBox solution. Its integrated marketing capabilities generated nearly US$75 million in annual incremental revenue. Clients include Pearson, Bloomberg, Encyclopaedia Britannica, Next Issue Media, Mind Candy, Vimeo, Boxee, Activision Blizzard and Trion. To learn more, please visit

Nancy Prendergast
Tannissan Mae Communications
0207 243 4440

This press release was distributed by ResponseSource Press Release Wire on behalf of Tannissan Mae Communications in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit