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With GreenRoad it is as if we are there in the passenger seat with each driver sensing every risky manoeuvre

First Customer Win as GreenRoad Expands to the Continent

London, UK– July 19th, 2012 — GreenRoad, the leader in driver performance and safety management, today announced that it has won its first contract in mainland Europe. Securitas Mobile Belgium will be deploying GreenRoad across 120 company cars to reduce accidents, cut insurance costs and lower fuel consumption.

The Brussels depot will be the first to go live in July 2012 using GreenRoad localised into both Flemish and French. GreenRoad will help both Securitas Mobile company executives and its mobile security workforce understand their driving behaviour in order to reduce risk through instant feedback in the cars and in-depth online analysis and recommendations.

According to Kristof Philips, the Securitas Mobile project manager, “We want to understand what happens when each of our 320 drivers leave the depot. But with such a large fleet it is impractical except using GreenRoad. With GreenRoad it is as if we are there in the passenger seat with each driver sensing every risky manoeuvre and understanding how to improve driving performance.

“We operate in an industry sector with high staff turnover and lots of night-shifts so it is important to give our mobile agents pride in their jobs and their vehicles. After all they are the very public face of our business.  We believe GreenRoad can contribute hugely in this area,” added Philips. “Furthermore, to ensure a smooth roll-out, we are working with the unions to ensure all parties are on board and understand the benefits GreenRoad can deliver.”

Securitas Mobile in Belgium serves approximately 21,000 sites from 25 depots. This decentralised approach ensures it is close to the customer. It provides a range of services including keyholding and alarm response, mobile patrols, a locks and unlocks service for commercial premises and lone worker protection/escort services.  Its Mobile Patrol Service provides a complete security solution ensuring stability and continuity of business. Securitas Mobile guards perform regular external and/or internal mobile patrols, and opening and closing premises, as well as attending to alarm activations.

GreenRoad provides a proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, the most effective way to reduce risk and improve efficiency is by focusing on driver decision-making.

It provides instant feedback on driving performance using a red-amber-green LED display on the dashboard. Through its online portal, GreenRoad provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad positively impacts both conscious and unconscious driving behaviour – the key to creating more fuel-efficient and safer drivers.

About GreenRoad

GreenRoad is the leader in driver performance and safety management.  The unique GreenRoad Driver Improvement Loop™ helps fleets achieve significant cost savings by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days. For more information, please see

Rachel Postlethwaite
Breakaway Communications
+44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Business & Finance, Transport & Logistics, Construction & Property, for more information visit