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toffee croc brief for iPad_front

Designed to protect your iPad or MacBook, these stylish cases are the most sophisticated way to carry your hardware this season

Sydney, Australia, 23rd July 2012: Following the successful UK launch of Australian brand toffee and its slim folio case, the accessories brand has continued to expand its stylish collection of cases for Apple devices. Today toffee announces that it has added a selection of limited edition croc embossed leather briefs for the new iPad, iPad 2 and 13” MacBook Air and Pro to its premium leather brief collection.

The leather brief collection comes in a stunning red or classic black for the 11” MacBook Air, 13” MacBook Air/Pro and 15” MacBook Pro, including for the new retina display version. Each slim-line case is superbly handcrafted from genuine pebble-grain leather. The new glamorous croc embossed leather range is available for the 13” MacBook Air/ Pro plus the iPad 2 and new iPad.

Designed to protect your iPad or MacBook, these stylish cases are the most sophisticated way to carry your hardware this season, complete with retractable handles allowing for easy portability and use. The interior includes handy elasticated straps to embrace your notebook, securing and protecting it while you work.

The toffee briefs also come complete with front pocket detailing for holding all your everyday essentials, making them the ideal case for both work and lifestyle use.

“We know how important it is for our customers to have a case that protects their MacBook or iPad while looking stylish too,” says Natasha Sullivan, toffee co-founder. “That’s why we created these briefs, and added the exclusive crocodile print versions for those that want that extra bit of luxury.”


Available in classic black, the limited edition croc briefs are priced at £64.95 for the iPad2 and new iPad and £99.95 for the 13” MacBook Air/Pro.

The red and black toffee briefs are priced at £69.95 for the 11” MacBook Air, £99.95 for the 13” MacBook Air/Pro and £104.95 for the 15” MacBook Pro.

To view the full range of toffee products or for a list of UK stockists, please visit


About toffee

Sydney based accessories brand, toffee, focuses on complimenting and protecting the stylish technology we all use on a daily basis. The brand started in 2005 with a number of stylish black leather sleeves for earlier Apple products such as the iBook and Powerbook. The range now covers a wide variety of products, in a rainbow of colours and materials. Using only high quality materials, toffee’s aim is to make products that look even better as they age. The popularity of toffee products extends beyond Australia to all over the world, with loyal fans who appreciate the company’s approach to quality and style.

The toffee range is stocked in retailers throughout Australia, New Zealand, North America, Asia and Europe, and has recently launched in the UK.


For further information and review samples please contact:

Sarah Chard
The PR Room
Tel: +44 (0) 845 094 2902

This press release was distributed by ResponseSource Press Release Wire on behalf of The PR Room in the following categories: Men's Interest, Women's Interest & Beauty, Consumer Technology, Travel, Retail & Fashion, Computing & Telecoms, for more information visit