It’s all been happening in Britain this summer, what with the Jubilee celebrations and sporting events including Wimbledon and now the Games. So if you’ve been out and about on Britain’s high streets, has a shop window display caught your eye as well as your imagination?
Britain is reputedly a ‘nation of shopkeepers’ and a competition has been launched to find exactly which of our high street window displays are truly Best of British. Ipsos Retail Performance would like your help in finding Britain's best displays and has unveiled The Ipsos Retail Prize to celebrate the most visually creative and effective high street designs in your village, town or city.
What is it that catches your eye? Is it stark minimalism, clever aerial props, or red, white and blue pomp and circumstance in bold eye-popping colors that gives the store that ‘WOW’ factor and makes a visit inside totally irresistible?
“First impressions count in retailing and the importance of visual merchandising, to engage and inspire customers into the store, is a very important means of increasing footfall and sales,” says Peter Luff, president of Ipsos Retail Performance. “This is why we are celebrating the art of window design – starting with the Best of British theme - with the Ipsos Retail Prize.’
The Consumers’ Choice Best Shop Window Design is the ultimate accolade for any window dresser. Nominated by shoppers on Britain’s high streets, these are the displays that turn heads, make them linger for a while longer, and ultimately entice them into a store. By nominating their favourite displays, consumers will be entered into a monthly draw where they could win a luxury Best of British hamper.
Retailers can also nominate their own window displays for a chance to become Best of British and win a prize. They can find out more information about their competition by visiting www.ipsos-retailperformance.com/bestofbritish
All of the images submitted by shoppers will be judged by Ipsos Retail Performance. Winners will be announced in October 2012. To find out more about how you can enter, visit http://ipsosretailprize.wufoo.eu/forms/photo-competition/
MEDIA enquiries (Ipsos Retail Performance) to:
Tel: +44 (0)1483 811 234 / 07812 766 338
Ipsos is an independent market research company controlled and managed by research professionals.
Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1.140 billion ($1.6 billion U.S.) in 2010.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.
About Ipsos Retail Performance
Ipsos Retail Performance provides footfall monitoring solutions, shopper tracking systems and in-store behavioural research to retailers worldwide. Its core products - Shopper Count, Shopper Interact and Shopper Engage – scientifically measure all aspects of a shopper experience from store entry to exit. It supplies national and international retailers with essential business metrics to drive accountability and performance improvement.
Ipsos Retail Performance is home to the Retail Traffic Index series, which for over 10 years has been the industry’s leading tracker of national, regional and sector retail footfall trends. It is also co-founder of the KPMG/Ipsos Retail Think Tank, offering thought leadership on the state of retail health and the future of retailing.
More information on Ipsos Retail Performance can be found at www.ipsos-retailperformance.com
For general information relating to Ipsos Retail Performance, email firstname.lastname@example.org
Ipsos Retail Performance Limited is registered in England and Wales under number 3552625 with its registered address at Minerva House, 5 Montague Close, London, SE1 9AY, UK. Ipsos Retail Performance is a wholly owned subsidiary of Ipsos.
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