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Innovative start up set to launch exclusive membership network for second homeowners and their friends:

A holiday home is still a ‘home’. Entrusting our personal possessions and carefully chosen soft furnishings, fixtures and fittings requires a certain amount of faith, unless you have purely purchased your second property as an investment. Add to that the complications and awkwardness of letting family and friends use your bolt hole when you’re not there and you immediately see the reasons why most people just don’t bother. As a result, that luxury villa in The Algarve or cottage in Cornwall ends up sitting empty for vast stretches of the year. Entrepreneur and second home owner, Jo Goodson, faced this very problem and decided to come up with a solution by creating

Many of us assume that we will use our holiday idyll a little more often than the reality of our busy lives allows. Growing (and more reluctant) children get in the way of enjoying the regular weekend and holiday hideaway we envisaged. It seems such a waste to let it sit empty for a large proportion of the year when the same annual bills still need to be paid. is an online private members club where trusted, liked-minded people can make the most of their investment in a second home in a safe, secure and innovative way. It overcomes the concerns that make so many second homeowners reluctant to risk renting-out their property; the fear of it being damaged, or the hassle of having to chase or negotiate payment.

As the saying goes, ‘any friend of yours is a friend of ours’ and this is how AFOO’s membership works. Membership is limited to homeowners, their invited friends and family only, plus very special guests of Any Friend of Ours’. It’s free to join and as a member, property owners can rent out their property and all members can rent other members’ properties across the network, discover new locations worldwide and experience the wealth of being part of this online community. It’s also an opportunity to make new friends, discuss places of interest and find out information about new holiday destinations.

Jo Goodson from says, “I have a beautiful holiday home, but found that we didn’t get to stay there as often as I thought we would. It costs a lot of money to keep it and it is difficult to justify in the current economic climate. Family and close friends have stayed there on occasion, but I don’t want to charge them. However, there is no way I’d want a stranger staying there – it’s very much our home.

What I want is a way to rent to people I can trust; people who will take care of my home; people who are not direct friends but possibly recommended by other second homeowners who are likely to have the same concerns that I do”.


For further information, case studies and images please contact:
Rachel Corcoran from Lily Pad PR
T: 0844 3511484
M: 07791 110910

This press release was distributed by ResponseSource Press Release Wire on behalf of Lily Pad PR in the following categories: Home & Garden, Personal Finance, Travel, for more information visit