Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.
Anywayup cow cup

On Wednesday August 1, 2012, Haberman Products will officially open its online shop at selling a range of innovative infant feeding products.

Haberman Products is a company founded on understanding people and meeting their needs. It specialises in bringing to market innovative ‘must-have’ baby feeding products that start life as brilliant ideas. Its Creative Director, inventor and mumpreneur, Mandy Haberman, invented the Anywayup® cup technology that transformed the toddler cup market worldwide 20 years ago.

Commenting on the Anywayup launch, Managing Director of Haberman Products Laurence Milton said: “Our business is founded on intellectual property which enables Haberman Products to own its own ideas. This helps to encourage further innovation and creativity for the benefit of all. We have some very exciting new products in the pipeline which we will be introducing to our Anywayup product portfolio later this year. These ‘clever little products building independence’ are set to revolutionise the infant feeding market once again.”

Mandy Haberman added: “I am delighted with how much we have achieved. I couldn't have done this on my own. There have been many challenges associated with the formation and development of Haberman Products and the re-launch of the Anywayup® cup. This successful launch is attributable to the development of business partnerships, our financial backers, and employing the help of talented partners and consultants with creative flair, with whom I have been able to share my vision and bring these innovative products to the market place, under one well-known brand. We have also had the support of many thousands of Anywayup cup fans who have supported us throughout. We have been inspired and motivated by their incredible loyalty.”

About Anywayup & Haberman Products

The Anywayup® brand was originally created over 20 years ago by Haberman Products’ Creative Director, inventor and mumpreneur, Mandy Haberman

Visiting the home of another parent and watching their children accidentally spill juice over the carpet, inspired Mandy Haberman into action to solve the problem of leaky toddlers’ beakers. She set about designing a leak-proof trainer cup that sealed between sips.

Shake, rattle and roll. The iconic Anywayup Cup - the world’s first (and still best) non-spill cup - was born.

The Anywayup cup went on to win numerous awards and revolutionise the baby products market around the world.

When the UK supplier of the Anywayup cup went into administration, Mandy Haberman got together with a team of strategic business partners and together they established Haberman Products.

Since then, its team has been busy creating an infant feeding products company with a difference; a business based on innovation.

About Mandy Haberman

Mandy Haberman is best known for inventing the iconic Anywayup cup which secured 40 per cent market share when it was launched.

Known as the “mother of invention” by many, her inventing career started out of necessity when her daughter Emily was born with Stickler Syndrome and was unable to feed in the normal way. Mandy’s first invention, the Haberman Feeder, was designed to meet the needs of babies with sucking problems. It has since become an essential medical tool that is widely used for a variety of feeding difficulties, including cleft lip/palate, neurological dysfunction, congenital heart disease and genetic disorders. It has been heralded as: “A significant advance in the feeding of infants with cleft palates." (A N Campbell and M J Tremouth, Archives of Disease in Childhood, 1987, 62, 1292-1293.)

Mandy Haberman is also well-known for:

* Successfully finding her way through the patent system and making money from her inventions.
* Standing up for her rights when large organizations have tried to copy her ideas.
* Intellectual property rights reform campaigning.
* Encouraging other mums to turn their ideas into reality and be successful too.
* Helping other mums with babies who have feeding difficulties.
* Continually striving to revolutionize the world of infant feeding.

Anywayup is a registered trademark.

For further information, samples and product reviews :

Contact Haberman Products

or go to:

Anywayup online shop

This press release was distributed by ResponseSource Press Release Wire on behalf of Corporact in the following categories: Children & Teenagers, Women's Interest & Beauty, Retail & Fashion, for more information visit