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8 August 2012 – hybris, a leading provider of multichannel commerce and communication software, today announced that it has appointed iGATE, the first integrated technology and operations company providing Business Outcomes-based solutions, as a Global Gold Partner. Initially a three-year deal, the global partnership will enable hybris and iGATE to offer an integrated package of consulting skills, business transformation and deployment of e-commerce solutions.

The formal partnership builds on projects undertaken over the past few years by hybris and iGATE with some of the largest global retail and manufacturing brands, including Rexel. It will enable hybris and iGATE to offer e-commerce solutions to both large and small enterprises that are looking to offer integrated, multi-channel platforms to their partners and customers. iGATE will build its hybris-based e-commerce solutions around its iTOPS delivery model, which enables customers to implement and pay for new technology platforms according to agreed outcomes, such as the number of transactions or records handled.

iGATE has recognized the growing importance of multi-channel platforms in the business-to-business environment, which is being driven by the successful adoption of these platforms in the business-to-consumer retail environment. So-called "omnichannel" shopping is becoming the norm, and business executives increasingly want to be able to interact with suppliers and partners using the same techniques they use when ordering through mobile, web and store.

Sean Narayanan, Chief Delivery Officer, iGATE, said: “Everyone is now looking for B2C capabilities in the B2B world. hybris is a recognized leader in multi-channel e-commerce software and provides a great platform to some very successful brands across the world. We are looking forward to collaborating with the hybris team and already have a series of exciting customer mandates in the pipeline.”

Ariel Lüdi, CEO of hybris said: “The “consumerization” of B2B commerce continues to accelerate. Today’s online business customers expect the same level of usability, personalization and functionality in a B2B site that they encounter when visiting B2C retail sites. We are delighted to formalize our partnership with iGATE and to be able to take our joint proposition to the marketplace.”
iGATE and hybris have formalized their partnership in response to the trend and demand from organizations for a complete package of services and software to build new e-commerce platforms.

About Business Outcomes

iGATE’s industry-first Business Outcomes-based approach focuses on the realization of tangible and measurable results, unlike traditional models which are driven by work, effort, time and manpower. Integrating technology and processes in a proprietary way and pricing services on results, iGATE exchanges fixed costs for a variable cost structure in an attempt to get clients to pay-for-results-only while enabling them adjust to the peaks and valleys of their demand.

About hybris

hybris delivers enterprise software for multi-channel commerce, product information management and order management that helps retailers, manufacturers, telcos and publishers of software, games and digital media to innovate, sell more and create perpetual digital relationships with their customers. Both principal industry analyst firms rank hybris as a “leader” and lists its commerce platform amongst the top three in the market. hybris software is based on open standards,is more extensible, more efficient for global deployments, and offers lower TCO. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 400 companies have chosen hybris, including global B2B brands CheckPoint Software, Grainger, TransUnion, Houghton-Mifflin, 3M, GE and Thomson-Reuters as well as consumer brands P&G, Coca-Cola, H&M, Toys R Us, Costco, Levi’s, Starbucks and Gymboree. hybris has operations in 15 countries around the globe. hybris is the future of commerce™.

For more information, visit

About iGATE

iGATE Corporation is the first integrated technology and operations (iTOPS) company providing full-spectrum consulting, technology and business process outsourcing, and product and engineering solutions on a Business Outcomes-based model. Armed with over three decades of IT Services experience and powered by the iTOPS platform, iGATE’s multi-location global organization has a talent pool of over 27,000 employees and consistently delivers effective solutions to over 360 Fortune 1000 clients spanning verticals such as: banking and financial services; insurance and healthcare; life sciences; manufacturing, retail, distribution and logistics; media, entertainment, leisure and travel; communication, energy and utilities; public sector; and independent software vendors. Please visit for more information.

iGATE Corporation is listed on the NASDAQ Global Select Market under the symbol "IGTE."

For further information please contact:

Julie Kirby or James Cooper
Ascendant Communications
Tel: +44 (0) 7956 955625
E-mail: /

For further iGate information, contact:

Prabhanjan Deshpande “PD”
Corporate Communication and Media Relations
+91 80 4104 5006

This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit