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Confused.com is encouraging people not to be put off buying life insurance as just over a third of Brits (35%) admit they find it a complicated issue, with the age group 35-44 finding it the most complicated.

To help tackle this issue Confused.com has launched a new online Live Chat service. This new web service allows Confused.com to communicate, chat and engage with visitors to their website and answer any questions they might have regarding life insurance quotes or insurance terms. Some other advantages of live chat include facility to call back and real time assistance with application process.

Life insurance can be seen as a complicated and difficult purchase and worryingly 18% of Brits say they don't understand why we need life insurance. 35% of the under 24's agree with this statement, but even more surprisingly 1 out of 10 of the over 55’s also agree.

In fact in the UK 38% of people feel life insurance isn't necessary, and if it is necessary it is aimed at the age group 41-50, meaning that as a nation we are under-insured and clearly misunderstand what life insurance really is.

However an average life premium costs 74p a day and has many added benefits which include future financial protection, protection from major debts and securing your family’s standard living.

With many people not seeing the necessity of life insurance, these additional benefits may sweeten the offer, allowing policyholders and their families to be covered in the future should the worse happen.

Matt Lloyd, Head of Life Insurance at Confused.com said: "Many people do not understand the need for life insurance and what benefits it actually provides. The main benefit of life insurance is peace of mind - knowing your family will be looked after financially in the future.

"With the introduction of our new Live Chat solution, Confused.com customers can ask our representatives any questions or issues they may have and they will get a real time response. People can make sure they get the right policy that fits their requirements and get help in doing so. Our research has shown that 55% of the UK hasn’t tried to get life insurance via the internet and those that have done so -12%- have found it difficult.

"So Confused.com's new service will improve the customer's experience as well as the customer service efficiency though real-life interaction. It will help customers understand clearly what life insurance is and what benefits it can offer the policy holder and their loved ones."

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About Confused.com:

Confused.com is one of the UK's biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include budget car insurance, buildings insurance and kit car insurance.

Confused.com is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com's service is based on the most up-to-date information provided by UK suppliers and industry regulators.

Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the FSA.

PR Contact:

Sarah Wenham
Confused.com press office
Friary House
Greyfriars Road
Cardiff
CF10 3AE
02920 434275
www.confused.com

This press release was distributed by ResponseSource Press Release Wire on behalf of pr-sending-enterprises in the following categories: Motoring, Personal Finance, for more information visit https://pressreleasewire.responsesource.com/about.