Leading glass art specialists Andrew Moor Associates designed the new and unusual glass cladding panels for the façade of the recently opened ‘John Lewis at Home’ store in Newbury.
More than 75 square metres of beautiful flowing panels create the illusion that behind the glass façade there are long soft flowing curtains when in fact there are only concrete walls behind the panels. Using glass art as cladding in this way has turned a two dimensional flat surface into a unique and soft three dimensional illusion.
The motif of curtains relate to the main focus of the store which is state of the art home furnishings. This conversion of the flat cladding material into a soft yet subtle image is a brilliant example of how glass is now used to add something unique to the architecture of a building and at the same time reinforces the brand of occupant.
“The more you look at these panels the more convinced you are there is a hidden interior behind the drifting fabric. The glass creates a slightly mysterious effect, but one that is also warm and inviting” says glass artist Andrew Moor.
“This use of images in glass is an excellent way for any building to assert its brand without using obviously brash graphics. These panels are clearly a part of the building and will be a successful part of the cityscape for many years to come. They will not fade, and they create something that is a genuine work of art, yet beautifully assimilated into the language and design of the architecture.”
As well as being a unique work of art the glass panels are an example of forward thinking in how commercial exteriors can enhance and blend in with their surroundings. The ‘gentle’ artwork is designed to have a warm and positive effect on the external environment while being used by the store to create an inviting and relevant exterior.
The Newbury John Lewis façade is already being recognised as a brilliant illustration of how images in glass cladding can be used to good effect, both for the external environment and for the commercial interests of the building’s occupant.
“Public glass art of this sort wins the hearts and minds of all parties. The cost is modest, the effect is subtle but large, and the art integrates itself into the space as if it had always been there, adding something but not desperate for attention.” Say Andrew Moor.
The John Lewis projects utilized the latest technologies to create digital images in glass at very low cost and incorporate them with relative ease into standard glazing structures.
For more information call Andrew Moor on 020 7586 8181 or visit http://www.andrewmoor.co.uk/
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