Devon based trolley and truck manufacturing specialists Handle-IT show how an innovative and fun online trolley game and free transport themed toolbar can help to create vital engagement and differentiation in online ‘trolley’ marketing.
With over 20 years trolley and truck manufacturing experience, 5000 customers worldwide and a reputation innovative online marketing in a historically plain market Handle-IT offer their website visitors the chance to play the ‘Off Your Trolley’ game and to download a FREE toolbar with features for logistic and transport professionals.
A simple link on the http://www.handle-it.com home page allows website visitors to have fun and compete for £500.00 or £1000.00 worth of Handle-IT product by making a wacky trolley delivery dash around a virtual warehouse to score points in Handle-IT’s online game entitled ‘Off Your Trolley’.
Another link on the home page enables a quick and easy download of a toolbar designed for transport and logistics professionals. The toolbar allows users to check the latest laws and products alongside other fun features.
“We want our customers to engage with our website and our products. Our customers tell me that they have real fun with the game and get value for the toolbar. These little interactive elements are something different that all help towards overall positive experiences and perceptions.”
The online game follows on from the ‘Design Your Own Sack Truck’ section that was introduced to the Handle-IT website in 2011. This interactive feature allows website visitors to build an on-screen mock up of the sack truck they requite by selecting parts from a visual menu.
“That’s another interactive and fun area of the website that benefits customers and us – they can actually build and see the sack truck that matches their needs and we can use the on-screen mock up to actually build that truck for them” says Daniel.
Handle-IT believe that the engaging and interactive elements of their website are a reflection of the ‘personality’ of the company itself and help to create a positive, clear and different position for the company in the minds of trolley and truck buyers.
Handle-IT have also taken a proactive approach to helping customers to understand and manage the many Health & Safety aspects of lifting and handling work by providing a large amount of free Health & Safety information downloads on http://www.handle-it.com
For more information call Daniel Farrar at Handle-It Ltd on 01803 814522 or visit http://www.handle-it.com.
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