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Customers Gain Advanced Capabilities to Empower Enterprise Users and Maintain IT Control

London –August 21, 2012– AppSense, the leader in people-centric computing, today announced the addition of DataNow Essentials to the User Virtualization Platform. DataNow Essentials is an enterprise data broker solution that gives users anywhere data access from PCs, Macs, tablets, and smartphones using existing IT infrastructure that is fully under the control of the enterprise IT team. The AppSense User Virtualization Platform, already used by some of the world’s largest enterprises to optimize enterprise desktops, now offers broader support for enterprise consumerization and the growing enterprise mobile workforce.

The Challenge of Enterprise Public Cloud Use in Data Anywhere Access

In today’s business climate, mobile productivity is a checkbox requirement as laptops, smartphones and tablets are no longer luxuries – they are strategic business tools. Users are reaching out to public cloud services in an attempt to access their personal and corporate files easily from multiple devices – and as a consequence, IT organizations are seeing increased security risks and potential data loss from having sensitive information stored externally in insecure locations and devices. Upon closer inspection, AppSense found that what users truly want is seamless access to their files and data located inside their organization from any device, anywhere. Additionally, IT organizations felt they did not have the necessary tools to extend internal data access to mobile devices in a secure, controlled way.

“At Halton Housing Trust we are keen to offer our employees a flexible approach to accessing corporate data to enable them to perform their role as efficiently as possible. This often means using a variety of devices, some of which may be personally owned. However, in doing so it is essential that we do it in a way that doesn’t compromise information security and compliance.” Neil Higham, Director of ICT, Halton Housing Trust

The Power of DataNow Essentials

At the heart of DataNow Essentials is a data broker that can be added to an organization’s existing IT infrastructure in minutes. The virtual appliance works with a collection of native applications for Windows, Mac, smartphone and tablet devices to make users instantly productive without compromising IT governance, efficiency and economics.

DataNow Essentials in conjunction with UVP brings together:

• A frictionless anywhere data experience for users from corporate PCs, employee-owned PCs, tablets and smartphones
• Simple integration with existing enterprise desktop management and storage infrastructure with no need to migrate data or change existing user workflows
• Core policy capabilities, including the ability to remotely wipe enterprise data from compromised devices.
• A storage-agnostic approach that lets IT teams begin with existing on-premises storage while retaining the flexibility to add additional storage options, including cloud connections, in the future.

“Rising demand for mobility and the BYOD movement are forcing organizations to change the way they allow employees to access corporate data while on the go,” said David Roussain, Vice President of Product Marketing at AppSense. “DataNow Essentials is the first product to meet this growing challenge without forcing an immediate move to cloud or wholesale data migration to overlay storage infrastructure. Instead, it unlocks new value from existing investments, providing a great experience for users without sacrificing IT simplicity and control.”

The updated User Virtualization Platform is available today and will be included with all current and future licenses. AppSense will showcase DataNow Essentials at VMworld 2012 (Booth #301), August 26 – 30 at the Moscone Center in San Francisco. To learn more, or to register for the upcoming webinar “Jumpstart Your Mobility Strategy with DataNow,” visit

Supporting Resources

For the latest news and information follow AppSense on the web at:

• AppSense Labs
• AppSense Blog
• AppSense Twitter Feed
• AppSense YouTube Channel

About AppSense

AppSense, the people-centric computing company, is the leading global software provider of user virtualization solutions that transform organizations into productive mobile workforces securely governed by IT. AppSense works with customers to reduce IT complexity and enable enterprise consumerization with independent management of the user experience across all mobile devices and desktops. User virtualization improves the deployment, management and migration of multi-platform desktop and mobile environments. The company is headquartered in New York, NY with offices around the world. For more information visit

PR contacts:

James De Vile
Harvard PR for AppSense
0207 861 2800

This press release was distributed by ResponseSource Press Release Wire on behalf of Harvard Public Relations Ltd in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit