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The Purple Agency (part of Adare) has landed three finalist nominations – including Outstanding Marketing Services Provider – in this year’s Database Marketing Awards. The two other finalist positions for the awards, due to be announced on the 19 September at The Brewery in London, include the Innovation in Database Marketing Software for its Local Direct Marketing System, and Innovation in Email Marketing (B2C) for its work with The Flight Centre UK.

Commenting on the finalist positions, Andrew Woodger, data and planning director, The Purple Agency, says: “Whilst we’ve won finalist nominations before, this is the first time we’ve landed three in one single awards programme. Obviously we’ve got to pass the final hurdle and win, but right now we’re proud that the judges have selected the agency itself and two of our projects as contenders for top awards. We look forward to being there on the night and celebrating our success with our team and our clients.”

The Purple Agency has been recognised for its work at a number of awards in the last three years, including several from the Centaur title Data Strategy and one in last year’s inaugural Database Marketing Awards for its work with BAA’s Southampton Airport.

Other recent successes include being rated as one of the UK’s Top 10 creative agencies by RAR (Recommended Agencies Roster) and going on to pick up their award for ‘Best Corporate Communications Agency’ at the RAR’s. Purple were also nominated as a finalist in the Apteco/FastStats Awards for its work with leading media company Euromoney.

A fully integrated marketing agency, The Purple Agency (part of Adare) provides data driven, multi-channel marketing communications on behalf of leading global brands. It operates in a range of industry sectors including publishing, technology, pharmaceuticals, sports and leisure, and retail. Other clients include Honeywell, Galliford Try, White Stuff, Flight Centre, Fitness First, Moneygram International, Sandown Park, MSD, Legal & General, UK Sport and IBM. The agency also recently opened a new office in Stuttgart, Germany, joining three other offices in Berlin, Rome and Istanbul all servicing pan-European clients.


For further information contact:

Nigel Lawrence
Tel: 07880 917796

Note to Editors

The Purple Agency ( is part of Adare, a leading provider of Marketing and Secure Communication Solutions. With 30 locations across the UK and Europe, Adare employs over 750 people and has an annual turnover of £168 million. For more information please visit

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