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Optimax, the Laser Eye Surgery specialists, have announced that they will be running a month-long Sponsorship campaign on Sky’s E! Entertainment channel.

The campaign will run during daytime programming on the Sky channel throughout August, and stars Sam Mann, the UK’s top showbiz presenter and A-list interviewer.

In a series of eight showbiz premiere scenarios, the presenter greets the arrival of a succession of celebs with her usual appraisal of what they’re wearing – only to be distracted by tiny details in their outfits which she can see thanks to laser eye surgery from Optimax.

“The E! Entertainment sponsorship campaign is great fun, and a new departure for us” said Optimax chairman Russell Ambrose.

“While the campaign is obviously very light-hearted, it does make the point that, after laser eye surgery, people are frequently amazed by level of detail they can see in everyday life, and were often unaware of”.

Optimax ‘Laser Premiere’ campaign runs 9am to 6pm throughout August on E! Entertainment channel on Sky.

About Optimax

Founded in 1991, Optimax is a laser eye surgery specialist with 30 clinics across the UK.
It is a specialist UK laser eye surgery clinic chain, with expertise gained from more than 350,000 treatments. Its recent GBP 5m pounds Sterling investment in the latest technology means that more people than ever are achieving 20:20 vision.

Optimax: Celebrating 20 Years of Refractive Surgery Excellence
Site: www.optimax.co.uk

Enquiries:James Seton, Marketing and Communications, Optimax

Tel: 020 7317 8639

Email: james.seton@optimax.co.uk

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