SIP project is completed in just six months and will continue to save £100,000 year-on-year
4 September 2012 – Charles Stanley & Co. Ltd, one of the UK’s leading stockbroking and investment management groups, has saved more than £100,000 after investing in a Unified Communications Solution based on Systems Initiation Protocol (SIP). The company is anticipating continued savings of £100,000 year-on-year. The project, which went live in July 2012, was completed in just six months by Advanced 365 (Advanced), which specialises in providing managed services and converged voice and data networks.
Advanced was first approached by Charles Stanley for telecommunications support three years ago when the investment company was facing the challenge of moving offices and retiring a legacy dealerboard system. Leveraging the existing investment in Cisco Unified Communications Manager (CUCM), Advanced replaced the system with a SIP-based IP Trade dealer board for use in its London and Manchester dealing facilities.
Advanced has since completed several key projects, including reducing Charles Stanley’s voice recording estate from 36 to just two recording servers whilst providing a more reliable system.
Mark Smith, ICT Manager from Charles Stanley says, “We were impressed with Advanced’s specialised knowledge of the finance sector and the fact that the company built a thorough understanding of our exact needs before submitting its proposal.”
The latest and largest project has already saved the business more than £100,000 in line rental alone. This project involved replacing old phone circuits with SIP technology compatible with CUCM. 481 ISDN channels have now been reduced to 100 and 5,200 DDI numbers have now been reduced to less than 2,500, which has contributed to cost savings whilst also providing a more robust, secure and future proof telephony platform.
The investment firm now owns its centralised SIP platform and has full control of its telephony estate, rather than having to rely on the previous provider to carry out maintenance and porting work. All dealing room and back office telephony has all been brought together under a single platform, which simplifies day-to-day call management and upgrades. The new platform also encourages more efficiency and enables the business to continue to deliver a high quality service to its private investors.
Smith says, “The roadmap for the SIP project was well thought out and was delivered in a very quick timeframe. In fact, it only took a couple of minutes to switch the numbers over during trading hours allowing our traders to continue with business as usual with absolutely no disruption.”
Charles Stanley has the challenge of moving some of its trading offices every year, which involves ordering new circuits and new phone numbers. This is never ideal for stockbrokers. With the new SIP platform, brokers can keep the same numbers wherever they move to, meaning that there is no interruption to business and the company is no longer reliant on the previous provider to carry out porting requests to meet tight deadlines.
Smith adds, “We were especially impressed when Advanced managed to port four branches per week over a three month period. This all happened quickly and seamlessly and is just one of a series of successful projects that has saved us a great deal of time and funding over the years.”
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Notes to editors
Fabric Technologies (now part of Advanced 365) provided the Unified Communications service to Charles Stanley.
About Advanced 365 www.advancedcomputersoftware.com/365
Advanced 365 designs, deploys, operates and improves IT services from the desktop to the data centre, helping customers to align their IT to their core business requirements. Advanced 365 aims to help IT departments free themselves from day to day operational activity, to allow them to deliver strategic value back to their business by creating an agile and scalable infrastructure that is closely aligned to their core business operations.
This is achieved by:
• Managed services focusing on the core utility components of customers’ IT operations (e.g. monitoring, backup, email and hosting).
• Application development to deliver a fully-supported application managed service for both existing legacy applications and new applications developed by Advanced 365.
• Delivery either as a hosted service managed via the Advanced 365 data centre suite, remotely from customers’ comms rooms, as part of a Cloud-based service via one of the many public cloud platforms available, or as a hybrid solution utilising a combination of these delivery environments based upon customer requirements.
Advanced acquired Fabric Technologies in 2012. The acquisition of Fabric strengthens Advanced 365’s managed services portfolio and provides a new unified communications offering to Advanced’s customer base. The integration of Fabric into the Advanced 365 division creates one of the UK’s biggest Microsoft partners.
Fabric Technologies provided the Unified Communications service as part of the Advanced 365 division.
Advanced has more than 140 customers in the finance sector globally including: brokers, hedge funds, private banks, investment banks, market makers, algorithmic traders, exchanges and trading organisations. Advanced is also the leading global provider of IP Trade’s range of dealer boards.
About Charles Stanley
Charles Stanley & Co. Limited is one of the UK’s leading independently owned, full service stockbroking, corporate finance and institutional advisory groups. As members of the London Stock Exchange since 1852, Charles Stanley & Co. Limited is also one of the longest established UK brokers.
The company provides a comprehensive range of tailored personal investment services to private clients, trusts, charities and pension funds. The Charles Stanley corporate finance and institutional broking division, Charles Stanley Securities, specialises in providing comprehensive, corporate advisory and equity research, sales and sales trading services.
Charles Stanley currently has £15.4 billion of client funds under management and administration (at 31st March 2012). Through its regional network of 32 offices across England and Scotland, the group provides private, corporate and institutional clients with a comprehensive range of discretionary, advisory and execution-only products and services.
Charles Stanley & Co. Limited is a wholly owned subsidiary of Charles Stanley Group PLC – a public company whose shares are listed on the London Stock Exchange.
About Unified Communications
Unified communications brings together desktop phones, mobile phones, email, voicemail, SMS text messaging and instant messaging, ensuring that the person being contacted knows that someone is trying to reach them, regardless of communications channel and location.
About Session Initiation Protocol (SIP)
The Session Initiation Protocol (SIP) is widely used to control communications sessions such as voice and video calls over Internet Protocol (IP). The protocol can be used for creating, modifying and two-party or multi-party sessions. SIP applications can include: video conferencing, streamlining multi-media distribution, instant messaging, presence information, file transfer and online games.
Liz Ebbrell and Angela Mycock, Advanced Computer Software Group
+44(0)1625 856505 or 07887 415 232
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