We are delighted to have been able to work with Jason and the team at Tech21 on this major rebranding and market development exercise
The science of Impactology™ is introduced by Tech21 with full branding campaign covering online, retail and trade from BrocklebankPenn.
BrocklebankPenn has been appointed by Tech21 to mastermind a major brand launch in the UK, US, Canada and Europe. Tech21 designs, manufactures and supplies highly innovative, impact-resistant cases for mobile devices such as phones, tablets and laptops. The agency is retained to develop every aspect of the Tech21 brand including a new brand identity and value proposition. A fully integrated creative campaign has been developed, covering digital consumer advertising, point of purchase, including a new e commerce website, and product packaging. Also included within the brief is a social media campaign that will feature videos of Impactology™ in action, demonstrating the key benefits of the product.
Based on the science of Impactology™, a concept developed by BrocklebankPenn and now trademarked to Tech21, the new product range will be available online from the Tech21 Impactology™ website and from retailers including Apple, T-Mobile, Best Buy, John Lewis and Carphone Warehouse. The new brand had its global debut on 8–10 May at CTIA International Wireless Expo, New Orleans, Louisiana, USA.
Jason Roberts, CEO and Founder of Tech21, commented, “We were looking for an agency that could help us develop a strategy to take the Tech21 brand forward into both new market segments and new geographic markets. BrocklebankPenn has helped us to research the market, identify the key elements that make our offering compelling, and provide a unique position for our products with Impactology™.”
Roberts continued, “We are passionate about our products and wanted this to shine through in our marketing, advertising and promotional campaigns. BrocklebankPenn has been instrumental in helping us to achieve this.”
Craig Penn, Founder & Director of Strategy & Planning at BrocklebankPenn commented, “We are delighted to have been able to work with Jason and the team at Tech21 on this major rebranding and market development exercise. Tech21 previously had a very technical proposition, and we have maximised this technical strength and highlighted the benefits to the consumer. In doing so, we believe that Tech21 will build its brand personality to appeal to a wider cross-section of the market, both local and global.”
NOTES TO EDITORS:
Tech21 is the world’s leading authority on Impactology™. The team at Tech21 strives for new ways to protect mobile, tablet and laptops, and has developed a range of cases that offer ultimate protection with a minimal, stylish design.
Tech21’s Impactology™ product range utilises the toughest, lightest material to provide highly impact-resistant cases for mobile electronic devices.
Based on Eel Pie Island in the River Thames, near Twickenham, Tech21 embodies the creative and innovative spirit of the island.
For more information, please visit: www.tech21.uk.com.
A team of highly experienced individuals with diverse marketing backgrounds, yet shared values, BrocklebankPenn was founded on the premise that clients always get direct, honest dialogue with the key people driving each project.
The executive team at BrocklebankPenn has together more than 100 years of client and agency experience. Whether working on a comprehensive international marketing strategy or delivering a multichannel tactical campaign, BrocklebankPenn brings the same ‘big agency’ processes, standards and capacity while holding onto the small agency adaptability, responsiveness and nimbleness.
One Brand World
No matter where customers see, hear, discuss or touch a brand, it must leave an immediate and lasting impression. BrocklebankPenn understands that every form of media has a relevant part to play, and all must come together to build confidence, drive awareness, open engagement, answer any questions, entertain, help, and of course, sell product/service.
From the Zero Moment when a consumer first starts looking and researching a new purchase, to the Last Ten Feet, when they make a decision about what and where to buy, BrocklebankPenn builds campaigns that will engage with the customer at every touch point.
From Zero to Ten, the customer sees the brand all at once – it’s what BrocklebankPenn calls a One Brand World.
For more information and inspiration, please visit: www.brocklebankpenn.com.
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