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8 August, 2012 - The PRCA’s “Find a PR Agency” service has led to children’s lighting specialist Pabobo appointing the parenting division of Clareville Communications, Babyville to provide PR, and media support in the UK.

Clareville triumphed in a competitive pitch process, and will now work on devising a multi-platform PR strategy, including product launches and ongoing media relations.

Laetitia Balland Marketing & Communication Manager of Pabobo said: “Clareville's proposal was exactly what we were looking for and completely responded to our brief. Their ideas, creativity and strategy was strong and they demonstrated that they had the contacts and experience to carry out a successful PR campaign in the UK.”

John Starr MD of Clareville Communications said: “We are delighted to have been given the opportunity to work with Pabobo, to bring the media's attention it's fantastic range of children's lights; the companies ethics with regard to transparency of communication and the promotion of quality products is something that we have focused on at Clareville and hold as a key value to our brand as well as our clients.”

Based in Fulham, Clareville celebrated its 23nd birthday this year, and specialises in consumer and B2B public relations, digital and social media.

They have been working with leading nursery product providers for over 15 years is looking forward to bringing their parenting media expertise to the innovative children's lighting brand. The account will be managed by Account Manager Nikki Fox.

-ENDS-

Notes to editors:

For FAPRA enquiries please contact katie.packham@prca.org.uk on 020 7233 6026
For enquiries to Clarion PR please contact JohnStarr@clareville.co.uk

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 70 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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