Today the PRCA launched several new qualification modules for in-house PR and communications teams, specially designed by an expert board made up of senior PR industry professionals.
The PRCA Qualifications Board developed the modules with the most up to date feedback to address the biggest challenges that in-house PR and communications teams face. Content was also informed by input from accredited PRCA trainers, and the Board’s own insight and experience.
New modules include: Stakeholder Relationship Management; Publicity, Advertising, and Marketing; Project Management; Fundraising and Sponsorship; Budget Management; Event Management; and Developing an Internal Communications Strategy.
Dick Fedorcio FPRCA, Co-Chairman of the PRCA Qualifications Board, said: “This is a well rounded, detailed, and important qualification –the Board designed the content to ensure in-house teams can deal with any opportunity or crisis in an expert manner.
“In-house PR and communications teams are an extremely important part of any organisation, and it’s vital their staff are up to the challenge.”
Francis Ingham MPRCA, Chief Executive of the PRCA, said: “Our in-house teams are an integral part of the PRCA membership, and I’m delighted the Qualifications Board has produced such a comprehensive and rounded package for them.
“The new in-house qualification will ensure your team will stand out with their expert knowledge and insight.”
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