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London, 4th September – The PRCA, the PR trade body, has welcomed the appointment of former public relations professional Maria Miller as Secretary of State for the Department of Culture, Media and Sport.

The move, which comes as part of a much-anticipated wider cabinet reshuffle, sees Miller move from her role as Minister for Disabled People. She replaces Jeremy Hunt, who has moved in the other direction to head up the Department of Health.

Miller worked for the lobbying and PR company Rowland Communications for four years from 1999-2003 before becoming Member of Parliament for Basingstoke at the 2005 general election.

Francis Ingham, PRCA Chief Executive, commented: “It’s fantastic that there is another senior member of the Cabinet that understands public relations and the wider advertising and marketing field.

“In these tough times public relations is proving to be a real success story in the UK, and we welcome the appointment to such a crucial position for our industry a talented politician that we hope will further support our profession”.

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About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 70 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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