-CHAMPIONED BY LAURA BAILEY, DELILAH AND SANDRA FROM 5INCHANDUP-
For fashion lovers who can’t resist the allure of designer labels but equally want to stretch their shopping budget to the max, McArthurGlen’s Designer Outlet Fashion Month is the diary date for them. Celebrating the thrill of seeking out designer labels for less, September 2012 will see the launch of the UK’s first ever Designer Outlet Fashion Month at McArthurGlen Ashford (www.ashforddesigneroutlet.com/), as part of a national initiative hosted by Europe’s leading Designer Outlet Group.
McArthurGlen’s Designer Outlet Fashion Month will be championed by model and Cultural Ambassador for the British Fashion Council, Laura Bailey; acclaimed singer songwriter currently on tour with Prince, Delilah; and top style blogger Sandra from 5inchandup (http://5inchandup.blogspot.co.uk/). Each with their own unique style, the trio are self-confessed shopping thrill seekers who share a passion for finding designer gems for less. All three have been styled and snapped in their favourite finds from McArthurGlen’s AW collections and will share their ‘how to shop outlet’ tips, ultimate style guidelines and sartorial advice for the new season.
Continuing their on-going support of young British design talent, McArthurGlen has also teamed up with Holly Fulton – one of Britain’s bright young things - who has designed an exclusive tote bag to help celebrate McArthurGlen’s Designer Outlet Fashion Month. Shoppers will have the chance to pick up one of the limited edition bags at the centre throughout the month.
Natasha Jerram, Marketing Manager at McArthurGlen Ashford says: “Designer Outlet Fashion Month is a brilliant opportunity for us to show label lovers that they can find on-trend and seasonal pieces at McArthurGlen Ashford for up to 60% less than the high street. With top brands like Fiorelli, Ted Baker and Kurt Geiger, shoppers can discover the secret of outlet shopping and find stylish fashion and accessories for AW12.”
The not-to-be-missed month-long event will see McArthurGlen Ashford’s Style Suite host exclusive shopper evenings on Thursday 13th, 20th and 27th September 2012 (5-8pm), and offer enviable discounts on the 80+ premium high street and designer brands in addition to the usual reductions of up to 60% less than the recommended retail price.
For all further information, please contact:
Beth Nicholson or Ruby Soave – Rain Communications
Tel: 0207 828 0118
NOTES FOR ONLINE PUBLICATIONS
PLEASE INCLUDE A LINK TO: www.ashforddesigneroutlet.com/
Find us on social media: www.facebook.com/ashforddesigneroutlet
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NOTES TO EDITORS
McArthurGlen Group is Europe’s leader in designer outlet retailing. The Group, which currently has 19 Designer Outlets, introduced the concept of designer outlet retailing to Europe in 1995. The 75 million consumers visiting McArthurGlen’s Designer Outlets annually are attracted by the year-round savings of 35-70 per cent on the top names in luxury, designer and high-street fashion. The portfolio, which includes Europe’s largest designer outlet, Serravalle Designer Outlet near Milan, offers a total of 500,000 sq m of retail space. A further 100,000 sq m of new retail space will be added in 2011 and 2012. Locations for new centres include Athens (2011) and Neumünster near Hamburg (2013).
For more information, please visit www.mcarthurglengroup.com
McArthurGlen in the UK
McArthurGlen has seven Designer Outlets in the UK. As well as the UK’s largest and Europe’s first, Cheshire Oaks Designer Outlet near Chester, these are Ashford Designer Outlet, Bridgend Designer Outlet (Wales’ largest designer outlet), East Midlands Designer Outlet, Livingston Designer Outlet (Scotland’s largest designer outlet), Swindon Designer Outlet and York Designer Outlet.
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