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GreenRoad Expands Cloud-based Driver Performance Management Offering to Include Industry-Leading GPS Tracking Capability

London, September 10th, 2012 — GreenRoad, the leader in driver performance management, and GPS Insight, a top fleet GPS tracking provider, today announced that GreenRoad will offer advanced fleet tracking capability, provided by GPS Insight, as part of the industry-leading GreenRoad driver performance management service. GreenRoad will integrate the GPS Insight solution and offer it to customers as GreenRoad Advanced Tracking.

“GreenRoad delivers the best drivers on the road—safe, fuel-efficient and green.  As we’ve collected feedback about what more we can offer, we’ve consistently heard requests for integrated, advanced GPS tracking.  The comprehensiveness, flexibility, and effectiveness of the GPS Insight service are truly impressive. Now, with the GPS Insight partnership, we can offer the tools to also create the most efficient fleets on the road.  It is a powerful combination,” said Jim Heeger, chief executive of GreenRoad.

“GPS tracking is a natural complement to the GreenRoad driver performance management offering”, said Robert Donat, CEO of GPS Insight. “With the combination of these two capabilities, fleet operators will have all they need to optimise fleet efficiencies and maximise driver productivity.”
The integrated solution, GreenRoad Advanced Tracking, will be available in the UK, U.S. and Canada by the end of the year.

About GPS Insight

GPS Insight is a leading supplier of reliable GPS tracking, navigation, and messaging technology for fleet-based customers. GPS Insight utilises high quality GPS hardware and adds the technology, customisation and enhancements which fleet-based companies demand. Using the GPS Insight fleet tracking product, companies realise a significant increase in efficiency, and gain insight into all aspects of their fleet operations. Current location, unlimited history, engine diagnostics, routing, reports, alerts, and messaging all combine to provide the ideal platform for fleet-based companies. GPS Insight provides highly flexible solutions, which include a wide range of customised reports, alerts, and other features that can be tailored to meet specific customer requirements to ensure maximum return on investment.

About GreenRoad

GreenRoad is the leading driver performance management service for fleets.   Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop™ helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices.  Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.
Media enquiries:

For GreenRoad:
Rachel Postlethwaite
+44 7939 883636

For GPS Insight:
Ryan Driscoll
866-477-4321 x8003

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Manufacturing, Engineering & Energy, Transport & Logistics, for more information visit