Evaluation based on completeness of vision and ability to execute
London, UK – September 10, 2012 – EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of the Magic Quadrant for Web Content Management (WCM) report. The report analyses a select group of vendors in the WCM market based on their vision and ability to execute.
The report discusses the evolution of WCM, pointing out that “Today, WCM products need to work with a wide and growing range of content types — social media is the big trend now. WCM products must also support the enterprise's efforts to engage employees, customers and partners via mobile devices.” The report continues to say that “WCM products have to work with a wider range of systems — analytic applications, e-commerce platforms, database management systems and so on. As a result of these trends, many IT leaders have to upgrade or replace older WCM systems with new technology that can handle more complex and critical tasks.”
Over the last year, EPiServer has launched a series of add-ons that extend its platform to simplify and improve online engagement across a variety of channels. Social Reach, for example, provides a single interface designed to publish into social media channels and measure results side by side with other channels.
A partnership with SEO company Site Attention, also launched this year, provides users with real-time optimisation and advice to improve presence in the highly competitive search channel. Through acquisition, the company introduced EPiServer Find, a big data product designed for content retrieval applications using enterprise databases. And as part of EPiServer’s growing suite of services, Mobile Pack provides a simple way for developers and site owners to rapidly engage with mobile visitors on smartphones and tablets.
“EPiServer’s commitment to, and pace of, innovation is providing stronger business value to our loyal customers around the world. By continually updating and expanding our products’ functionality, customers can personalise their digital marketing and online sales initiatives to meet the critical customer experience requirements,” said Martin Henricson, CEO of EPiServer. “We believe Gartner’s assessment confirms EPiServer’s momentum within the industry and dedication to adapt the online experience as the market continues to grow.”
EPiServer offers a software platform that enables businesses to publish content, build communities, communicate on a variety of channels, and engage in e-commerce. This platform helps companies create online relationships with customers, understand customer behavior, engage through social platforms, and enhance e-commerce processes, making it easier for online viewers to make purchases.
The EPiServer platform, combining content, commerce, communication and community is available now. For more, visit http://www.EPiServer.com/, or search “EPiServer” on Google.
- ENDS -
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
EPiServer is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 4,700 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 20,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 590 partner companies in 30 countries.
EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 16,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.
To learn more visit: http://www.episerver.com
For media information, please contact:
Ellie Dobson / Fiona Kay
EML Wildfire Technology PR
0208 408 8000
This press release was distributed by ResponseSource Press Release Wire on behalf of Wildfire in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.