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Partnership with Apptus integrates personalisation, intelligent search and recommendations to enhance the online shopping experience offered by e-commerce enterprises

London, UK 11th September 2012: EPiServer, an innovator in multichannel digital marketing and e-commerce software, today announced the availability of behavioural merchandising for EPiServer Commerce through a partnership with Apptus and the integration of Apptus behavioural merchandising. The add-on uses Apptus’ self-learning software to automatically generate product navigation, personalised recommendations and offers for individual visitors, helping online retailers increase customer satisfaction, conversion rates and order values.

The behavioural merchandising software features ‘plug and play’ integration with EPiServer Commerce, minimising implementation time and risk, and can be deployed easily on any number of pages using pre-built widgets. Utilising customer behavioural data in this way is a cost effective method for organisations to improve conversion rates without the need for additional resource.

The auto-generation of tailored content provided by behavourial merchandising removes the need for merchandisers to build and maintain multiple rules and settings in order to deliver a personalised, up to date experience. Therefore it is particularly suited to helping companies with large or complex product catalogues to present customers with the most relevant search results, offers and product recommendations.

The automatic recommendations are based on an array of data including past purchases, trending top sellers, shopping basket, and recent activity. Apptus’ technology is also the only existing solution that uses the same behavioural software engine to power both search/navigation and recommendation functions.

“Taking e-commerce to the next level means personalisation is an essential part of the online shopping experience, but providing a personalised visitor experience based on huge and complex product catalogues can be a real challenge," said Bob Egner, vice president of product management at EPiServer. “This new behavourial merchandising add-on will reduce the work required for our customers to personalise while providing a powerful tool that enables them to increase conversions and boost order values.”

Michael Mokhberi, CEO at Apptus said, "Creating relevance in sales-related interactions is a great challenge for online retailers. Choosing a combination of EPiServer Commerce and Apptus Behavioural Merchandising means a unified and easy-to-install solution for personalised search, navigation and recommendations. Until now, solutions with this level of advanced capabilities have only been available to large retailers with multi-million dollar budgets. The cooperation between Apptus and EPiServer enables unparalleled relevance for online retailers.”

For further information on Apptus behavioural merchandising for EPiServer Commerce, please visit:

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Notes to Editors:

About EPiServer

EPiServer is the leading supplier of solutions that enable true Web engagement and drive business results for end customers. 4,700 customers worldwide use EPiServer's technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 20,000 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 590 partner companies in 30 countries.

EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 14,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.

About Apptus

Apptus provides profitable and easy to deploy solutions that enable increased visits and sales with less manual work for Local Search and Retailing. We take pride in applying true relevance and personalisation into the online experience, and meet our clients’ needs by bringing buyers and sellers closer together. Apptus´s vision is: No more irrelevant information!

We have comprehensive experience in successfully helping high performance market leaders in our business areas, with leading brands such as Hallmark, French Connection, CDON, Bokus, Nelly, Eniro, Sensis, Quebecor and Founded in Sweden in 2000, Apptus fast became a market leader in the Nordics. Now we have expanded further with clients in Europe, North America and Australia. Apptus is headquartered in Sweden and was selected into the Red Herring Top 100 Europe in 2011. Please visit for more information.

For media information, please contact:

Ellie Dobson / Fiona Kay
EML Wildfire Technology PR
T: 0208 408 8000

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