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Pink Genie Bra for Breast Cancer care

Money raised during Awareness Month 2012 and beyond will be used to support Breast Cancer Care’s freephone helpline, online forums and face to face services

New Image Genie Bra, the record breaking bra that’s sold 30 million units worldwide is proud to be working in partnership with the charity Breast Cancer Care. The 12 month partnership will see the launch of a special charity bra and support Breast Cancer Awareness Month in October 2012 and beyond.  

In a special pink shade, New Image Genie Bra will be encouraging women all over the country to wear this amazing charity bra for comfort and ultimate support. Designed to slim, smooth the shape and accentuate the bust line it will leave you looking the best you can look. For every £13.50 bra sold at Bhs and other selected retailers from 1st October 2012, £1 will be donated to Breast Cancer Care.
Over 50,000 people in the UK are diagnosed with breast cancer each year - that’s one person every ten minutes –Breast Cancer Care aims to be there for anyone affected.
Specially manufactured on a rare Santoni Seamless weave machine, the New Image Genie Bra will guarantee to rid the wearer of bust spillage and back fat – with no wires, hooks or adjusting straps in sight! It will give you as much support and uplift as a traditional underwired bra without digging into your skin, leaving you feeling comfortable and looking great!

In fact the New Image Genie Bra is so super comfortable; it’s been tried  and trusted by many Breast Cancer patients who’ve found it a perfect post operative bra and comfortable to wear over scars.

Fabulous for women of all shapes and sizes (no need to measure cup sizes, just pick your standard UK dress size (12 – 18), this clever bra is designed to move with your figure but will never stretch out of shape like traditional bras and its seamless design will mould to your cup size to give you a shapelier, lifted look.

Money raised during Awareness Month 2012 and beyond will be used to support Breast Cancer Care’s freephone helpline, online forums and face to face services for anyone affected by breast cancer.
The New Image Genie Bra £13.50 (in a special Breast Cancer Care pink shade) will be available in store from 1st October 2012 from Bhs and other selected retailers. Or you can also buy direct from or freephone 0800 883 0314.
Further information from:
Wendy Campling/ Nicola Boniface /Tania Row/Rachel Higgin/Ellie Adams/Jessica Baldwin
Tel: 020 8686 8441 / 020 8256 0574
E-mail: / / / / /
Further Breast Cancer Care information from:
Breast Cancer Care Press Office
Tel: 0845 092 0807/email

About Breast Cancer Care

When breast cancer and its treatment overshadow everything, we see the woman underneath. Breast Cancer Care is the only UK-wide charity dedicated to providing emotional and practical support for anyone affected. Our free helpline, website and online forums offer a friendly ear and expert information for those dealing with this life-threatening disease. Across the UK we offer a range of confidential, face-to-face services for people living with and beyond breast cancer. We campaign for better support and care and promote the importance of early detection, involving people with breast cancer in all that we do.Visit or call our free helpline on 0808 800 6000


This press release was distributed by ResponseSource Press Release Wire on behalf of Sparkle PR in the following categories: Health, Women's Interest & Beauty, Retail & Fashion, for more information visit