- 76MsMA audio-enables Topshop’s Oxford Street store windows to create maximum interest in live musical performance -
Acclaimed singer-songwriter Delilah has performed a one-off gig through the windows of Topshop’s flagship Oxford Street store, as part of Vogue Fashion’s Night Out, thanks to FeONIC Technology’s Whispering Window devices. The audio installation was engineered by 76MsMA, the multisensory marketing and advertising consultancy, and meant Delilah was able to perform a number of tracks to an appreciative audience both inside and outside the retail store.
76MsMA was tasked with designing, installing and engineering the complete audio installation for Delilah’s performance at Topshop. Using FeONIC Technology’s Whispering Window ‘invisible audio technology’, the team at 76MsMA was able turn the large store windows into stereo speakers, creating maximum impact for the event.
Commenting on the project, Prask Sutton, Chief Consultant at 76MsMA said: “We are always investigating new cutting-edge technologies that help us to create emotionally engaging and truly immersive multisensory experiences. As such, we knew the FeONIC Whispering Window devices would be an excellent way of generating a fantastic buzz around Topshop’s flagship store as part of Vogue Fashion’s Night Out, allowing us to create what was a world first for a live performance of this kind. By audio-enabling the store’s windows, Delilah was able to perform right through them, so fans both inside and out were able to soak up the complete musical experience.
Continues Sutton: “By the time the first song was under way, a several hundred strong crowd had amassed, spilling out onto the street to such an extent that buses and taxis couldn’t get past! A tweet from Topshop to Delilah shortly after boasted: "Love that we just stopped traffic!".
Added Brian Smith, Managing Director of FeONIC Technology: “We are very excited to have been able to support 76MsMA, Topshop and of course Delilah in helping to create as much impact as possible for the one-off event. By converting the massive Topshop windows into speakers using our Whispering Window technology, as many fans and passers-by as possible were able to enjoy the performances given by the singer-songwriter.”
To see Delilah’s performance at Topshop, visit http://www.youtube.com/watch?v=9gn8NBxDDgQ
For further details regarding the FeONIC range of invisible audio products, telephone +44 (0)1482 806688 or email firstname.lastname@example.org. More information on FeONIC Technology is available via www.feonic.com or via Twitter @FeONIC.
For more information regarding 76MsMA, visit www.76msma.com or via Twitter @76MsMA.
About FeONIC Technology:
FeONIC originated from research undertaken at Hull University and was finally launched as FeONIC Technology in 2004. Its range of ‘invisible audio’ products have been designed to deliver a high quality audio output by attaching it to a resonant material, such as glass, wood, plasterboard or metal. This results in a high quality sound, which lend itself to a wide range of uses including supporting sales and marketing promotions and customer information announcements.
FeONIC continues to pioneer ‘invisible audio’ products, which lend themselves to a wide range of uses in both the commercial and consumer worlds. The products include the SoundBug2 for consumers, Presenter Pro for portable business use, the powerful F1 series, and the Whispering Windows range for retail and commercial environments.
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