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The Armoury gym in Hampstead is the latest club to join the world’s largest gym access programme, The Armoury is ideally located close to Hampstead heath (National Rail) and Belsize Park (Northern Line) stations in North London.

With a large selection of free weights and brand new Life Fitness cardio machines, payasUgym customers will get now be able to enjoy a virtual cross country bike ride or watch their own personal TV channel whilst exercising at The Armoury.

With over 450 gyms already involved across the country, payasUgym is the largest network of its kind and has picked up numerous awards for innovation since launching just 18 months ago. The service enables people to use gyms and health clubs across the UK on a flexible basis with the objective of getting more people involved in fitness.

Having initially launched in London in February 2011, has grown rapidly and includes gyms and health clubs of all shapes and sizes. Gym users are attracted by the flexibility of the service and the variety of clubs involved, whilst gym operators are keen to benefit from the new customers that start using their facilities thanks to the marketing carried out by Gaining the support of gyms and health clubs has been key to the rapid expansion of this free-to-participate service.

CEO Jamie Ward said, “The Armoury gym in Hampstead is superbly located and has regularly been requested by payasUgym customers over the past 18 months. We are delighted to finally welcome this fantastic club onto the network.”

To use the service customers simply create a free online account which they top-up with credit, similar to the process of topping-up a pay as you go mobile phone. They can then use this credit to buy passes for gym use at any of the listed gyms and health clubs which range from single day passes and a variety of short term gym membership options.

For further information or interview opportunities contact:

Simon Norton
Marketing Director
Tel: 07591 922242

Notes for editors:

About is the world’s largest gym access programme providing people with greater opportunities to participate in sport and fitness. The website offers a range of flexible options to use hundreds of existing gyms and health clubs ranging from discounted day passes, short term membership options and outdoor training. Customers simply create a free online account, top it up with credit and then use this credit to by vouchers for gym use at any participating gym or health club without the need for inductions or joining fees. The service is supported by a free iPhone application.

This press release was distributed by ResponseSource Press Release Wire on behalf of Sandcroft Avenue Limited in the following categories: Health, Leisure & Hobbies, Sport, for more information visit