Plusnet, the home phone and broadband provider, has announced the launch of a new TV campaign, bringing to life its new fibre offering, which is eight times faster than copper broadband*. With fast cars and humorous characters, the advert portrays the new fast and affordable fibre broadband product.
The new advert is a cross between the blockbuster movies 'Cannonball Run' and 'Talladega Nights', and uses a wide range of characters from an ice cream seller and learner driver, to main character Joe and his dad driving vehicles at high-speed. The advert highlights the benefits of superfast fibre optic broadband and that more people can get faster speeds with Plusnet Fibre, without paying the earth for it. This new advert will first appear on ITV during X Factor and the run up, until 23rd November.
Commercial and Marketing Director at Plusnet, Nick Rawlings, said: "This is the first time we have promoted our fibre product above the line and we're excited to be introducing an up to 76Mb/s broadband product at this market leading price. Plusnet really wants people to get superfast at a super price."
Creative Director at advertising agency Karmarama, Sam Walker, said: "We wanted to create an action-packed advert in keeping with Plusnet’s light-hearted personality."
Plusnet has made a host of changes to its fibre broadband products including the introduction of new Plusnet Extra Fibre offering up to 76Mb/s with a 250GB usage allowance while upload speeds have been increased to up to 19.5Mb/s.
Following a successful customer trial, 57 per cent of Plusnet trialists confirmed this improved fibre product made the internet more integral to their lifestyle than it was already. The new look product more than doubles the usage allowance of Plusnet Extra Fibre from 120GB to 250GB, increases speeds but reduces the cost. Additional changes to the fibre suite include increased upload speeds to Fibre Value, now up to 9.5Mb/s. Existing Plusnet Extra Fibre customers can upgrade to the new speeds and usage and take advantage of the lower cost via their online account or by calling 0800 432 0200.
Continuing to win industry awards, Plusnet has won four uSwitch Broadband Awards, Best Fixed Consumer Broadband from ISPA and, for the third-time running, is recommended by Which?.
Notes to Editors:
* Up to 8 times faster: Speeds based on UK average standard (ADSL) broadband download speed (Ofcom Speed Report Aug 2012) vs. Plusnet Extra Fibre average. Not all lines in fibre enabled areas can support the fibre service. Customers can call Plusnet us on 0808 100 1875 or visit www.plus.net/fibre-broadband to see if their line can.
Back in 1997 Plusnet was born. Its plan was simple - to think and act differently from other providers and save customers' money. That's not changed since the day it launched. More than a decade later Plusnet is still providing great value broadband and phone from its HQ in Yorkshire.
Customers and industry professionals think Plusnet supports them so well the company has been given a stack of awards to prove it. It is especially proud to say that for the third consecutive time Plusnet Value broadband has been honoured as a "Which? Recommended Provider" (July 2012).
Plusnet has always taken pride in having a great relationship with its customers. The company thinks it's only fair to talk openly and honestly with them. It can help fix problems and talk about pretty much anything related to broadband over on its Community site, blogs and forums. Customers also get generous rewards for telling their friends about Plusnet. For more information visit: http://www.plus.net.
Despite usage limits on broadband products, Plusnet offers unlimited downloads between midnight and 8am every day. This does not count towards a customer's monthly usage allowance.
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