The MPA - the voice of the Manchester Communications Industry – has marked the next phase in its development with the launch of its new responsive website.
Its new site changes the way it looks depending on the device used to view it. Known as responsive design, the website adapts with screen size so it can be viewed on a smartphone, tablet or normal desktop computer.
The Managing Director of the MPA, Cindy Simmons, described the site as world class, and added: "Our members cover all kinds of communications from traditional PR to web design and digital marketing. It's important for us to reflect the skills of our industry and it's great that Manchester is again at the forefront of technology."
The new site was developed by Manchester digital agency Athernet. Its Head of Creative, Tom McCambridge explained the technology behind the new website: "It takes more time to create and build a responsive site but it's more cost effective than a separate sites for each device. It just takes a little more thought about how each element of the site will appear on each kind of device. Some will shrink and others will disappear."
The MPA, which relaunched two years ago, is the largest and oldest organisation of its type in Europe. The new site can be viewed at www.mpa.org.uk where companies can also apply for membership.
Richard Roycroft, Chair of MPA said, "The MPA’s growth over the past 18 months has been unprecedented and there has never been a more exciting time to get involved, so we are encouraging organisations across the North West to do just that."
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