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Fifty Shades collection

YOU’VE READ FIFTY SHADES OF GREY…NOW IT’S TIME TO PLAY

ANNOUNCING THE OFFICIAL FIFTY SHADES OF GREY PLEASURE PRODUCTS COLLECTION

The Fifty Shades Trilogy has introduced the world of pleasure products and accessories to millions worldwide in a uniquely playful and erotic way. Readers have followed Ana Steele’s incredible journey and are aroused, intrigued – and want to know how they can bring this kind of passion into their own relationships.

Now for the first time the legendary silver pleasure balls, handcuffs, crops and erotic products featured in the record breaking worldwide best-sellers will be available in an official range of Fifty Shades of Grey merchandise developed in association with author E L James.

The range will be available in stores and online throughout Europe and Australia in time for Christmas, manufactured and distributed by Lovehoney, the UK-based sexual happiness people.

Lovehoney has worked closely with the E L James to make sure the stylish, high quality range perfectly recreates the items used by Ana and her billionaire lover Christian Grey.

“This range is what I always imagined while I was writing Fifty Shades of Grey,” says E L James. “I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world."

“We’re thrilled to have worked with E L James to develop the Fifty Shades of Grey range,” says Lovehoney co-founder Neal Slateford. “The Trilogy has introduced generations of women to the joys of pleasure products. Now at last they can buy a range that truly reflects the world of Christian Grey and Anastasia Steele.”

With names inspired by passages from the books, the official collection will allow women and their partners to enter a whole new world of pleasure. Costing between £10 and £40, the initial range of 20 products includes:

Inner Goddess - Silver Pleasure Balls - £24.99
“The balls weigh down inside me, massaging me internally… they make me needy, needy for sex.”

You. Are. Mine. - Metal Handcuffs - £14.99
"The handcuffs, I enjoyed… well, more than enjoyed. It was mind-blowing. You can do that to me again anytime.”

Submit To Me - First Time Bondage Kit - £49.99
“Picture yourself lying here bound and totally at my mercy.”

All Mine - Deluxe Satin Blackout Mask - £16.99
“Slowly, he slides the mask on…and I’m blind.”

Sweet Sting - Riding Crop - £16.99
“He starts small, biting licks of the crop against my belly once more…until finally, that’s it – I can take no more…”

Twitchy Palm - Spanking Paddle - £24.99
“Spank me, please…Sir,” I whisper.

The Fifty Shades of Grey official collection is beautifully packaged, discreet and couple-friendly. Each product is supplied with a luxurious storage bag and comes with suggestions for use and tips on introducing the items into a relationship.

Lovehoney’s Fifty Shades of Grey range will give high street retailers a welcome boost in a tough economic climate.

“Mainstream retailers have traditionally been nervous about adding intimate accessories to their product ranges,” says Slateford. “Lovehoney’s Fifty Shades of Grey range will give them the perfect opportunity to introduce their customers to the products they have enjoyed reading about.”

Pictured Fifty Shades collection including:

Inner Goddess - £24.99
Twitchy Palm Spanking Paddle - £24.99
Please Sir Flogger - £16.99
Tease Feather Tickler - £9.99

For further information please contact:

Jules Stenson
020 7267 4011
07909 926 163
jules@aobpr.co.uk

Lucy Hastilow
020 726 4011
07878 725469
lucy@aobpr.co.uk

www.lovehoneygroup.com

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