This is new, cutting-edge technology which will transform the way our customers order their products
A revolutionary new website that enables customers to see how their logos and messaging look on promotional products before they buy them has been launched by Hotline.co.uk.
The new website and Visual Zone online tool have been in development for more than six months and involved a six-figure investment by Hotline.co.uk, one of the UK’s largest promotional products distributors.
Used in tandem with the website’s unique instant-quote facility, customers can use the Visual Zone to test the look of their branding and messaging on products, and place an order in just a few keystrokes.
With guaranteed delivery in as little as 24 hours for urgent orders, customers will benefit from unrivalled turnaround times as a result of the technology, according to the company.
Hotline’s Managing Director Mike Galpin said the new website was part of the company’s commitment to constantly improve customer service and innovate whenever possible. The idea for the Visual Zone had been in the pipeline for a number of years, but the technology to make it possible was only now available.
Hotline.co.uk was the first UK promotional products supplier to sell merchandise via mail-order when the company formed in 1989, and the first to launch a website and on-line ordering in 1999.
Mr Galpin said the easy-to-use Visual Zone tool would solve the biggest problem faced by customers: not knowing what their company logo or promotional message looked like on a product before they ordered it. He said by using the Visual Zone tool, customers will avoid the need to order samples and reduce the risk of costly printing errors, saving time and money.
“Our customers have been saying that they want to be able to see what their logo looks like on a product before they buy it and that hasn’t been possible – until now,” Mr Galpin said.
“This is new, cutting-edge technology which will transform the way our customers order their products. They can test out their ideas, experiment with different colours, sizes and designs, and then place an order with absolute confidence that it will look right.
“Customers don’t have to waste time registering their details or waiting for someone to ring them back with a quote – they can order quickly and easily and then get back to running their business.”
Key features of the new website include:
• Visual Zone – a unique, simple-to-use tool that allows users to choose a promotional product and instantly view it in every available colour. Logos can be placed on products in different sizes or colours and text added, with the finished item viewed before ordering.
• Artwork storage facility – customers can store their logos and branding on the website for use next time they order
• Instant quote facility – customers can enter the number of products they want to order and instantly see the price, as well as the cost differentials of ordering in different volumes
• Customers support service – online how-to video and telephone help line
Mr Galpin said forecasts of continued tough economic conditions in 2012 made the launch of the website timely for small and medium-sized firms because promotional products were among the most cost-effective ways for companies to promote their brand and their products.
“With promotional products, a business can promote itself for pence not pounds, and when budgets are tight we appreciate that every penny counts,” Mr Galpin said.
Hotline’s sales director Oliver Galpin said: “This will save customers time and money. The technology on our website basically enables them to shop, test out their logo on products, order and receive their promotional branded merchandise in the same time it takes some of our competitors to get back to them with a quote.”
Hotline.co.uk was established in 1989 as a promotional products mail-order company and has grown into one of the UK’s largest suppliers of branded promotional merchandise. Hotline.co.uk has over 1000 different product lines available, from promotional pens and mugs through to clothing and stationery.
Based in Bournemouth, Hotline.co.uk prides itself on innovation, recently launching an iBrochure for smartphone and iPad users. The standard Hotline.co.uk catalogue also features QR Codes next to every item for smartphone users to scan to obtain further product information.
Hotline.co.uk was also the first UK promotional merchandise distributor to offer QR codes as a printing option on branded merchandise.
A commitment to the highest standards of customer service has underpinned the philosophy of the company for the past 20 years, making it one the UK’s most trusted promotional product distributors. It is the only company in its sector to offer guaranteed delivery dates, a maximum delivery time of seven days and a no-quibble 30-day money back guarantee on its products.
Over the last twenty years hotline.co.uk has grown into one of the UK’s largest online and offline suppliers of branded promotional merchandise, based on the south coast we have been and continue to be at the forefront of innovation within the promotional industry.
Hotline Group Ltd
Unit 2 Silver Business Park
Dorset BH23 3TA
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