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Poll reveals that less than one-in-five will kick the habit this month

Only 54% of UK smokers are aware of the 'Stoptober' anti-smoking campaign and less than a fifth intend to participate by quitting this month, according to a major survey commissioned by the leading electronic cigarettes firm E-Lites.

The survey of 1,000 British smokers(1), conducted by OnePoll, highlighted how difficult it can be to kick the habit, with around half (47.3%) saying they had no expectation of quitting in the next 12 months.

Overall, 45% described the process of trying to give up smoking as ‘hard’ or ‘very hard’.

At the same time, more than half of the respondents said they were ‘interested’ or ‘very interested’ in using electronic cigarettes as a harm-reduction alternative to tobacco cigarettes.

Of the 18% who have tried these devices, 62% still use them on a regular basis, with ‘reduction in damage to health’ being the most popular reason.

E-Lites CEO Adrian Everett said the findings underlined the need for greater acceptance of electronic cigarettes as an alternative option that could dramatically reduce the health damage facing smokers unwilling or unable to quit conventional tobacco products.

Mr Everett said: “The Stoptober initiative will undoubtedly be a great motivation for some smokers, but we’re talking about a minority of less than one-in-five. All we are saying is that consideration should be given to ‘swapping’ as opposed to the single challenge of ‘stopping’ which, as this survey demonstrates, is immensely challenging for millions of smokers in this country.

“The survey proves that more than half of our smokers are interested in using electronic cigarettes – but less than 20% have actually had the opportunity to try them. We need to educate smokers about the options available to them and get away from this quit-or-die obsession that is unhelpful to those unwilling or unable to give up.”

A growing body of international research(2) suggests that electronic cigarettes, which are free from tar, tobacco and other toxins, provide smokers with an alternative form of nicotine inhalation that dramatically reduces health damage.

The treatment of Chronic Obstructive Pulmonary Disease (COPD), which is primarily associated with smoking, is estimated to cost the NHS £800 million annually(3). And while this is being addressed via smoking cessation initiatives, the option of a ‘harm reduction’ strategy endorsing the use of electronic cigarettes could help further reduce the costs associated with COPD, according to E-Lites.

E-Lites emerged as the UK’s most recognisable brand with 30% recognition – more than double that of its nearest rival. The company’s rigorously tested and legislatively-compliant electronic cigarettes contain a pharmaceutical-grade nicotine solution that users inhale as a vapour, recreating the satisfaction of a traditional cigarette but without tobacco, tar and other toxins.



References:

(1) National survey of 1,000 smokers in the UK; conducted independently by OnePoll, Oct 2012
(2) American Journal of Preventative Medicine; February 8th, 2011 (http://www.stop-tabac.ch/fra/images/stories/documents_stop_t...)
(3) NHS; National Institute for Health and Clinical Excellence; Chronic Obstructive Pulmonary Disease – Costing Report; February 2011 (http://www.nice.org.uk/nicemedia/live/13029/53292/53292.pdf)

E-Lites was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

These are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

E-Lites is a founding member of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which enforces a strict Standard of Excellence upon its members, as well as working to ensure the correct regulatory framework is applied to such products at a governmental level. For more information, visit www.ecita.org.uk

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Nick Henderson or Lucy Robinson
Friday’s Media Group, 18 Soho Square, London, W1D 3QL
Telephone: 0845 500 1140
nickh@fridays-group.co.uk or lucyr@fridays-group.co.uk

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