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It’s great to be recognised for our achievement as a British IT business that’s growing fast and investing in cutting-edge green initiatives

Byfleet, Surrey - 8 October 2012 - and O2 proudly announce that 4D Data Centres is one of the winners of the 2012 Smarta 100, together with O2, the ultimate index of the UK’s 100 most dynamic and innovative small businesses. 4D is thus shortlisted for Business of the Year – to be decided by a live public vote.

The award organisers said: “We are not just looking for those who bring in the most cash, but the businesses that have the most original ideas and make a true difference. We want to find the beacons of enterprising Britain, the small firms that thrive despite the gloomy economy, be it a brilliant social enterprise, an inspiring young tech start-up or a small manufacturer.”

Commenting on its inclusion in the Smarta 100, 4D Data Centres’ managing director Jack Bedell-Pearce said: “It’s great to be recognised for our achievement as a British IT business that’s growing fast and investing in cutting-edge green initiatives. The result is very much down to the hard work of the team in our data centres in Surrey, London and Kent; this award is for them.”

He adds, “If we go on to win Business of the Year, this will really help to give us a leg up in what is a highly competitive market place. Colocation and connectivity services are fast becoming a utility for modern businesses. We’re keen to tell more companies that 4D offers a greener, more cost-effective alternative.”

The shortlisted companies can be viewed at

Notes to editors

The judges
Theo Paphitis (Ryman and Dragons’ Den), Sháá Wasmund (Smarta), Ben Dowd (O2 UK), Rowan Gormley (Naked Wines), Mike Soutar (ShortList Media), Thea Green (Nails Inc) and Alastair Lukies (Monitise).

DEBORAH MEADEN, Dragons’ Den investor and Smarta board member, said: “This year’s Smarta 100 showcases the fantastic breadth of small businesses making waves in the UK business scene. Some demonstrate managerial magnificence, overseeing teams of dozens to grow their businesses quickly and creatively. Other Smarta 100 winners are sole traders, or just individuals – and how impressive that, even single-handedly, they have proven that being innovative and dedicated can give you the edge. And it’s not just all about cutting-edge tech companies either - this year’s Smarta 100 go to show that any sector, however traditional, can be given an exciting injection of innovation when a great entrepreneurial mind takes it on.”

THEO PAPHITIS, Dragons’ Den investor and Ryman chairman, said: “The Smarta 100 has proven yet again how many exciting, innovative and successful small businesses and start-ups there are in the UK today, and I really find them inspiring. Some of the 100 are disrupting established industries, some are creating completely new markets, and others are simply doing an exceptional job in age-old marketplaces but knocking the socks off their competition. It just goes to show that in the face of challenging economic conditions, a credit crunch and reduced customer spending, entrepreneurs and business owners who work hard and think outside the box can still thrive in today’s world. Congratulations to all the finalists and winners.”

About 4D Data Centres

4D Data Centres runs one of the few independently owned data centre businesses in the UK. This Tier 3 data centre operator is based at its own flagship data site in Surrey, and also provides colocation and connectivity services in three other data centres in The City, London Docklands and Kent. Other services include server colocation, dedicated servers, leased lines, ADSL lines and managed services. 4D provides customers with access 24 / 7 with around the clock support from 4D’s qualified and experienced technical engineers.

As well as colocation, 4D offers ultra-fast connectivity to the UK’s main communication hubs and other major colocation providers in London, Surrey, Kent and throughout the South-East. Owning its own diverse dark fibre to Points of Presence (POPs) in major data centres in London, 4D is rapidly becoming one of the major communications providers in the South-East.

4D has pioneered CO2 reduction techniques for data centres and was one of the first UK data centres to install an evaporative cooling system. The use of this pioneering technology was officially recognised in May 2012 when the company was awarded the Green Datacentre Project of the Year by Datacentre Solutions Magazine. 4D Surrey now operates with an impressive PUE of 1.14 which makes it one of the greenest data centres on the planet.

4D Data Centres’ PR contact:
Jane Lee, Dexterity,, +44 (0)1273 470199

About Smarta
Smarta is the UK’s leading online resource for start-ups, small business owners and entrepreneurs.

Smarta also operates Smarta Business Builder, a cloud-based toolkit offering accounts, website, email, legal docs and business planning software from a single web page from £20 a month.

Smarta was founded by Sháá Wasmund and is backed by some of the UK's top entrepreneurs, including Deborah Meaden, Theo Paphitis, Michael Birch and Sir Richard Needham. At the heart of everything it does is a commitment to encourage more people to start and grow successful businesses.
Smarta is supported by RBS, Intuit, NatWest, Viking and Mishcon de Reya.

Smarta press office contacts:
Nick Giles (Seven Hills),, 020 7199 2200

Henrietta Walsh (Seven Hills),, 020 7199 2200


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