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instead of having store footfall and counting technology installed, human observers discreetly monitor and record customer movements and their actions

Pre-Christmas analysis to help shops increase sales during the busiest trading period of the year

Retailers wanting to test the performance of their concept stores, new stores or one-off events, particularly ahead of Christmas, can now do so quickly and cost effectively through Shopper Engage Lite, a non-invasive way of gaining valuable insights into in-store customer interactions with products and staff and their subsequent impact on sales.

Available through Ipsos Retail Performance, Shopper Engage Lite provides detailed answers to retailers who have questions about the performance of their stores and in-store departments. For example: Where do customers head to first? Which departments convert potential buyers into actual buyers? Are certain products in the right place? Does store navigation design help customers to find what they want?

Armed with accurate information about their customers, retailers can subsequently take informed decisions to optimize aspects of their stores such as altering merchandising, improving store navigation and reducing queue lengths.

With Shopper Engage Lite, instead of having store footfall and counting technology installed, human observers discreetly monitor and record customer movements and their actions. Data is collected and translated by Ipsos Retail Performance into clear, concise reports, providing retailers with up-to-the minute knowledge for immediate and future planning and decision-making.

“Shopper Engage Lite is ideal when maximum flexibility is needed; for example, for retailers wanting an instant ‘snapshot’ of particular stores, especially ahead of busy trading periods such as Christmas,” explains Dr Tim Denison, Head of Retail Intelligence at Ipsos Retail Performance. “This solution means that retailers can ensure products and departments are best positioned for increased sales, can better engage with customers, and avoid tiny mistakes which see their potential customers heading out of the shop instead of to the counter.

“Also, retailers can apply the lessons they learn from one store and implement them into others, which can make a big difference to their footfall and revenues elsewhere in the business. A typical project from brief to report will take less than five weeks, so they can make decisions and take action very quickly.”

Shopper Engage Lite is also suited to retailers new to the concept of customer counting and tracking who would like to test its effectiveness as a business tool. Poorly laid out stores can have a negative impact on sales, so by understanding and making improvements, retailers can increase their revenues.

Reports subsequently generated by Ipsos Retail Performance provide answers to retailers’ questions in many areas. For example, where and when do bottlenecks build up so that queuing times can be reduced? Are seasonable best selling products in the best place in the shop for increased sales? Does store navigation need to be improved to ensure that customers are viewing the widest range of products that they might buy?

For further information about Shopper Engage Lite, visit: www.ipsos-retailperformance.com or contact Anna Linsdell (anna.linsdell@ipsos.com) on Tel: +44 7834 960226.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals.

Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1.140 billion ($1.6 billion U.S.) in 2010.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

About Ipsos Retail Performance

Ipsos Retail Performance provides footfall monitoring solutions, shopper tracking systems and in-store behavioural research to retailers worldwide. Its core products - Shopper Count, Shopper Interact and Shopper Engage – scientifically measure all aspects of a shopper experience from store entry to exit. It supplies national and international retailers with essential business metrics to drive accountability and performance improvement.

Ipsos Retail Performance is home to the Retail Traffic Index series, which for over 10 years has been the industry’s leading tracker of national, regional and sector retail footfall trends. It is also co-founder of the KPMG/Ipsos Retail Think Tank, offering thought leadership on the state of retail health and the future of retailing.

More information on Ipsos Retail Performance can be found at
www.ipsos-retailperformance.com

For general information relating to Ipsos Retail Performance, email info.rp@ipsos.com.

Ipsos Retail Performance Limited is registered in England and Wales under number 3552625 with its registered address at Minerva House, 5 Montague Close, London, SE1 9AY, UK. Ipsos Retail Performance is a wholly owned subsidiary of Ipsos.

For media enquiries, contact:
Glen Goldsmith
2thefore
Tel: +44 (0)1483 811 234 / 07812 766 338
email: glen@2thefore.co.uk

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