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Wiggo pushes Apple guru Sir Jonathan Ive into second place as PM gets beaten by Boris in annual Top 49 Most Influential list

10/10/12 – Bradley Wiggins has been named the UK’s most influential man of 2012, topping a survey that polled over 10,000 Brits for men’s lifestyle website, The Gold winning Olympian beat Sir Jonathan Ive, Apple’s influential designer, and key figure in the company’s post Jobs era into second place.

AskMen readers, aged 18-40 were asked to name the man they felt was most influential over the last 12 months, thanks to their achievements, profile and status to compile its seventh annual Top 49 list. In 2012, the top ten is a who’s who of world leading Brits, as royalty rubs shoulders with figures in cinema, music, politics, science, sport and technology.

Wiggins is the only Brit to have won the Tour de France in its 109 year history, and is the only cyclist to have won a Grand Tour and an Olympic Gold medal in the same year. With rare success as both a track and road cyclist and seven Olympic medals to his name – Wiggin’s influence on popular culture continues to grow.

East Londoner Ben Drew, known to millions as Plan B was third place in the list, capping off a perfect year as actor, director and musician – ahead of 007 star Daniel Craig in fourth place. Thanks to his headline grabbing antics, frontline military role and growing presence as a member of the royal family, Prince Harry rounds out the top five – climbing a considerable 17 places on his position in the 2011 list.

AskMen – Top 49 Most Influential Males 2012 – UK Edition.

Top 10

1)Bradley Wiggins
2)Sir Jonathan Ive
3)Ben Drew
4)Daniel Craig
5)Prince Harry
6)Andy Murray
7)Christopher Bailey
8)Boris Johnson
9)Mo Farah
10)Peter Higgs

Following London 2012, this year’s Top 49 is peppered with a cast of sports stars – with three Olympians in the top 10 as Andy Murray and Mo Farah join Bradley Wiggins. The Olympics also proved to be the ultimate popularity boost for Boris Johnson and Lord Coe, who were named the most popular politicians. UK males believed that the Prime Minister, David Cameron was less influential than the enigmatic Man City player, Mario Ballotelli. Labour leader Ed Milliband did not make the 2012 list.

Mike Goldstein, UK Publisher of AskMen, said:

“It’s been a monumental year for the United Kingdom, and it’s fantastic to see London 2012 shaping our list of most influential men – with the incredible Bradley Wiggins at number one. Boris Johnson is riding on the crest of post-Olympic support, but there was no such luck for Prime Minister Cameron who languishes behind footballing enigma, Mario Ballotelli.”

The complete rundown of this year’s Top 49 Most Influential Men of 2012, including profiles of each nominee, can be found at

AskMen Top 49 Most Influential Males - UK Edition


The full top 49 list is available by emailing Will Guyatt –

About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach a worldwide audience of 40 million unique users. Headquartered in the US, IGN has offices in Australia, Canada and the UK and works with local publishers under license in Germany, Italy, Spain, Sweden and the Asia Pacific, Benelux and Middle East territories.

IGN Entertainment’s network of videogame-related provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

For more information contact:
Will Guyatt, International PR Manager, IGN Entertainment +44(0)7799 334994

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