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New Ruckjacks launch with Moshi Monster designs

Is it a rucksack? Is it a jacket? No – it’s Ruckjack! The new superhero of kid’s clothing, the Ruckjack is a coat that cleverly transforms into a rucksack, ensuring that your kids won’t get caught out, come rain or shine.

The days of carrying a bundle of children’s coats are gone! Children simply remove their jacket, turn it inside out and re-zip to form a light and comfortable rucksack they can wear safely and move around in easily.

The creativity continues at ‘make your own’ - a safe, online experience where your kid’s imagination can be unleashed. Using their own inspiration and with a little help from the loveable (and sometimes cheeky) Oons who act as guides on the Miioon website. Children can make it their OON from a selection of colours, characters and accessories including famous Moshi Monsters and exciting Next Big Thing Winner Animaru.

Guiding a mouse over the Oons, prompts eyes to pop open and reveal colour palettes and customisable Oonits. Miioon do not compromise on quality or style either (oh yes, this is a fully specced technical jacket; thinsulate, breathable, water & stain resistant and on trend with retro white zips and zip pulls).

Miioon aims to please both parent and child with a product and customer experience that tick all the boxes. Miioon have created a safe (controlled) environment where kids have creative freedom and can express their individuality. Priced at £29.99 plus delivery the beautifully made Ruckjack delivers on both value and quality and puts an end to lost jackets in the playground (what child would lose a jacket they had a hand in creating?).

The range is available for 3-12 year olds and is fully customised and shipped in just 48 hours.

Look out for Miioon on Nickelodeon from the end of November 2012.


For further information, images and samples contact:

Mercieca Ltd
T: (0) 207 485 0100

This press release was distributed by ResponseSource Press Release Wire on behalf of Mercieca Ltd in the following categories: Children & Teenagers, Health, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Retail & Fashion, for more information visit