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New Ruckjacks launch with Moshi Monster designs

Is it a rucksack? Is it a jacket? No – it’s Ruckjack! The new superhero of kid’s clothing, the Ruckjack is a coat that cleverly transforms into a rucksack, ensuring that your kids won’t get caught out, come rain or shine.

The days of carrying a bundle of children’s coats are gone! Children simply remove their jacket, turn it inside out and re-zip to form a light and comfortable rucksack they can wear safely and move around in easily.

The creativity continues at www.miioon.com ‘make your own’ - a safe, online experience where your kid’s imagination can be unleashed. Using their own inspiration and with a little help from the loveable (and sometimes cheeky) Oons who act as guides on the Miioon website. Children can make it their OON from a selection of colours, characters and accessories including famous Moshi Monsters and exciting Next Big Thing Winner Animaru.

Guiding a mouse over the Oons, prompts eyes to pop open and reveal colour palettes and customisable Oonits. Miioon do not compromise on quality or style either (oh yes, this is a fully specced technical jacket; thinsulate, breathable, water & stain resistant and on trend with retro white zips and zip pulls).

Miioon aims to please both parent and child with a product and customer experience that tick all the boxes. Miioon have created a safe (controlled) environment where kids have creative freedom and can express their individuality. Priced at £29.99 plus delivery the beautifully made Ruckjack delivers on both value and quality and puts an end to lost jackets in the playground (what child would lose a jacket they had a hand in creating?).

The range is available for 3-12 year olds and is fully customised and shipped in just 48 hours.

Look out for Miioon on Nickelodeon from the end of November 2012.

-Ends-

For further information, images and samples contact:

Mercieca Ltd
E: miioon@mercieca.co.uk
T: (0) 207 485 0100

This press release was distributed by ResponseSource Press Release Wire on behalf of Mercieca Ltd in the following categories: Children & Teenagers, Health, Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.