Outdoor footwear brand, Hi-Tec is encouraging the UK to prepare for a predicted severe winter by investing in a pair of high quality, supportive and waterproof snow boots.
Forecasters this week warned that winter 2012 could see temperatures as low as -18◦C in some parts of the UK, which will equal the coldest winter on record, and unprepared Brits could be at risk of injury due to slips, trips or falls on icy ground.
The winter of 2010/2011 saw snowfall of up to 76cm and icy conditions brought the country to a virtual standstill.
The Royal Society for the Prevention of Accidents (RoSPA) reported that a record 15,237 people were admitted to hospital with injuries related to falls due to adverse weather conditions across England and Wales alone*. This figure only reflects more severe cases with thousands more suffering minor bumps and bruises as a direct result of venturing out wearing inappropriate footwear.
Hi-Tec supports RoSPA’s advice* to wear ‘sturdy footwear with a good grip’ in order to prevent accidents during severe weather conditions.
Helen Durant, UK Marketing manager for Hi-Tec explains: ”Quality snow boots offer stability and grip, as well as warmth and insulation, which wellies and fashion boots lack.
“Walkers will be much less likely to take a tumble if they can ensure enough friction between themselves and the icy ground.
“There are some really attractive models on offer, so style doesn’t have to be sacrificed for safety!”
To see Hi-Tec’s full range of snow boots, which includes the fleece-lined St Moritz, visit:www.hi-tec.com/uk/ .
Notes to Editors
For more information, contact:
Sophie Coley: email@example.com or 01273 760969
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