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the smartphone is poised to become an important platform for telematics applications

New option eliminates need for standalone telematics hardware
to deliver best drivers on the road

London – October 22nd, 2012 - GreenRoad, the leader in driver performance management, today announced the world’s first smartphone-based driver performance solution for fleets. Encompassing several key technological and engineering breakthroughs, GreenRoad Smartphone Edition, code named “Asimov”, is available now in beta for Android devices.

GreenRoad Smartphone Edition uses smartphone native functionality, including GPS and built-in accelerometers, to eliminate the need for a professionally installed telematics device in the vehicle. Drivers use the service by downloading the Asimov app, dropping the smartphone into the vehicle mount and beginning their trip.

The service uses advanced, patented algorithms to detect how well the driver is driving. Whenever a risky or fuel-inefficient manoeuvre occurs, GreenRoad Smartphone Edition gives the driver immediate audio and visual feedback directly from the smartphone. GreenRoad Smartphone Edition also includes a distracted driving prevention feature that can be configured to automatically disable physical use of the smartphone while the vehicle is moving.

Today, business fleets that are often comprised of short-term leased vehicles rarely invest in professionally installed telematics equipment with a long-term payback schedule. Because it is smartphone-based, GreenRoad Smartphone Edition is expected to appeal to a broad market including business and delivery fleets, with rapid vehicle turnover, short-term leases and rotating fleet equipment.

Bunzl UK has several years’ experience using GreenRoad in its commercial vehicles. Gary Bell, Bunzl UK & Ireland environment, health & safety manager, has been trialling GreenRoad Smartphone Edition. He commented “I was initially sceptical that the device would operate satisfactorily, but having used it for several weeks I am impressed with its accuracy and the way in which it encourages a safer driving style. The visual indicator provides feedback about which manoeuvres could be improved upon and the web portal enables the driver to understand and adapt their driving style. It’s certainly a very interesting development and I envisage this being a useful tool for organisations who wish to reduce their occupational road risk, insurance claims history and carbon footprint. It is well worth considering.”

Potential integration with other fleet applications that are also smartphone-based, such as inventory management, navigation and fleet management, is another benefit.

“With GPS capability and accelerometer functionality, plus the power and flexibility of a sophisticated computer, the smartphone is poised to become an important platform for telematics applications,” said Jim Heeger, chief executive of GreenRoad.

“The smartphone adoption tidal wave is now hitting fleets. Our research shows more than one-third of UK fleet drivers are using smartphones equipped with business apps. We knew we wanted to be the first to bring driver performance to smartphones,” continued Heeger. “Asimov represents a huge step forward in our Connected Fleet vision and we are dedicated to leading the market in its transition to the smartphone platform.”

Technology Breakthroughs and How GreenRoad Smartphone Edition Works

GreenRoad Smartphone Edition was developed by a team of premier GreenRoad software developers. After years of creating innovative driver performance software, the team knew they were ready for the most difficult challenge of all: creating a complete driver solution that is powered by a smartphone.

“Our biggest challenge in creating Asimov was dealing with the phone’s variable orientation in space. One of our key innovations was figuring out how to continuously calculate the phone’s orientation and automatically sync this with the precise event measurements generated from phone sensor data,” said vice president of product management, Amir Shoval.

These sophisticated algorithms also automatically detect the beginning and end of each trip so that the software is as transparent as possible to the driver. The driver does not need to stop and think about turning GreenRoad on or off; it just runs in the background, measuring driving performance, as the driver drives.

GreenRoad Smartphone Edition, like previous GreenRoad products, measures risky or inefficient driving events across five parameters: acceleration, braking, cornering, speeding and lane handling.

Shoval predicts that as smartphones continue to get smarter, GreenRoad driver performance software will get better and better. “As state-of-the-art sensors continue to develop, and exciting new technologies like voice and gesture recognition are further refined, you will continue to see GreenRoad Smartphone Edition evolve and become even more compelling than it is today.”

Beta Programme Availability
Fleet operators interested in participating in the GreenRoad Smartphone Edition beta programme are encouraged to visit to contact a company representative, or call +44 (0) 20 7822 8567. GreenRoad Smartphone Edition for Android will be commercially available by the end of 2012, and the iOS version will be available in 2013.

About GreenRoad
GreenRoad is the leading driver performance management service for fleets. Using cloud and mobile technology, GreenRoad helps drivers self-improve. Companies using GreenRoad realise significant savings because better drivers use less fuel, crash less frequently and reduce vehicle emissions. The unique GreenRoad Driver Improvement Loop helps fleets save by immediately improving driver performance with advanced in-vehicle mobile technology and change management best practices. Proven across 70,000 drivers worldwide, in all vehicle types and industries, GreenRoad dramatically reduces fuel consumption and crashes so customers realise positive ROI within 60-90 days.

For media enquiries and images:
Rachel Postlethwaite
Breakaway Communications for GreenRoad
+44 7939 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Consumer Technology, Motoring, Transport & Logistics, for more information visit