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October 2012

1st Birthday Parties Important
Status Symbol For British Families
Research Finds Families Keep Up With The Jones Via Children

Micro Scooters UK – - has found that 1st birthday parties are one of the most important status symbols for young families these days.

The company undertook their research to support the 3-in-1 Micro Seat which has seen sales rocket as the ‘big ticket item’ for a first birthday present.

Who’s invited, the food that’s served, the entertainment on offer and the perfect goody bag are more important considerations than what car to buy or where to go on the family holiday.

Micro Scooters UK surveyed 750 couples throughout the UK with young children aged 5 and under.

How much money will you / have you spent on a 1st birthday?

- Between £200 and £750 52%
- Between £100 and £200 30%
- Over £750 10%
- Under £100 8%

Some respondents had spent up to £1200 on a first birthday as costs had included a commemorative photo shoot.

How many people will you invite to a 1st birthday party?

- 15 – 20 33%
- 10 – 20 30%
- Under 10 29%
- Over 20 8%

Those who limit numbers keep invites strictly to the family. Most people invite friends with young children as well as family and friends with older children or who don’t have a family.

The majority of the 8% who invite over 20 people will hire a venue to hold the party.

What food will you offer at the party?

- Separate menus for adults & children 48%
- Healthy party food 39%
- Themed party food 11%
- Traditional party food 2%

Gone are the days of sausage rolls, crisps, jelly, blancmange and fairy cakes. Wholemeal pizzas, crudités with dips and fruit platters seem to be the healthier order of the day although a birthday cake is still “de rigueur.”

Themed parties are popular so food has to match accordingly e.g. Mickey Mouse-shaped sandwiches for a Disney party or only blue drinks for a Seaside party.

What entertainment will you provide at the party?

- A children’s entertainer 34%
- A bouncy castle or ball pool 25%
- Simple party games 20%
- All of the above 11%

Children of this age cannot really play games so they are kept to short, simple activities like ‘Simon Says”. Some games are aimed entirely at adults and don’t really involve the children.

Parents also liked the kudos of being the first to discover a new entertainer or theme.

What else is important to make a party a success?

- Goody bags or mementoes 40%
- Invitations 30%
- Decorations 15%
- Photos of the day 15%

People will spend up to £20 per goody bag and agonise over the perfect contents as they want to offer something unique with “WOW factor”.

What type of present would you choose as a first birthday gift?

• A play item that will develop with your child 39%
e.g. Micro Scooter’s 3-in-1?
• An electronic toy or item e.g. Baby Laptop 33%
• A commemorative item which is added to each 18%
year e.g. a charm bracelet
• Clothes 10%

Grandparents are particularly keen to give a present which offers ‘instant gratification’. Some parents also believe that it’s important to introduce babies to technology as early as possible hence the reason many choose a toy like the Micro Scooter 3-in-1 as it is seen as a more traditional toy.

Which of the following did you spend the most time planning?

• A child’s first birthday party 45%
• A family holiday 32%
• A large one-off expense e.g. a car 12%
• Christmas 11%

A first birthday party is viewed as an occasion when your family’s lifestyle is put ‘on show’, hence the reason it received more planning time.

Other than close family, few people were seen as involved in the other decisions final outcome so less time was allocated to planning them.

Commenting on the findings, Micro Scooters UK’s Ben Gibson said:

“Spending on children seems to be the last thing that is cut back during a recession. Parents throughout the UK want to make sure their children have the very best and will go without themselves .

All our scooters have been designed to grow with a child over a number of years so they represent excellent value-for-money in financially tough times.

The 3-in-1 starts life as a ride on as it has a seat and stem that attach to the deck of a Mini Micro Scooter. It then transforms into a small scooter for toddlers before finally transitioning into the familiar Mini Micro.

At under £100, the 3-in-1 has the capability to grow with a child from 12 months to primary school age”.


For further information, please call Sara Stewart on 01684 575207 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Mad as a March Hare (Micro Scooters) in the following categories: Children & Teenagers, Women's Interest & Beauty, Food & Drink, for more information visit