Think of Christmas, and turkey and Christmas pudding spring to mind, but the festive feast is not complete without the final culinary flourish – the cheeseboard.
So say Collier’s Powerful Welsh Cheddar who are launching their first limited edition special Christmas pack, to tap into the heightened demand for premium food and drink during Yuletide.
Branded “to ensure a festive taste sensation” Collier’s Powerful Welsh Cheddar tastes like no ordinary cheese. The Collier’s name came from Wales’ proud industrial history and Collier’s characteristics reflect those of the coal miner: reliability, power and integrity.
As Britons prepare to splash out on more luxurious food and drink for Christmas, the special Collier’s pack will be available from mid November in multiple retailers for five weeks.
Last year, sales of delicatessen, meat and cheese items jumped eight per cent in the four weeks leading up to 24 December, according to Nielsen.
“The recession has put a rein on people’s spending but we know that everyone wants to treat themselves at Christmas,” says Collier’s brand ambassador Darren Gough.
“Collier’s Powerful Welsh Cheddar is king of the cheeseboard and this year its new festive packaging will make it look, as well as taste, the part this Christmas.”
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Made in Wales, Collier’s is a uniquely ‘powerful’ cheddar with a long, deep character and savoury, yet slightly sweet taste. Unusually, it contains tantalising “crunchy bits” which are actually calcium lactate grains that develop during maturation and are evidence of the cheese’s high quality.
The recipe is a closely guarded secret. It is matured for up to 20 months and is regularly and carefully graded throughout its development, until it attains the unique taste and texture that defines Collier’s Powerful Welsh Cheddar.
Collier’s has won a cabinet full of awards including Best Welsh Cheese and Best Extra Mature Cheese at the International Cheese Awards.
Collier’s Powerful Welsh Cheddar is available from all major retailers throughout the UK at RSP £3.99 for 400g
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