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The awards, celebrity endorsements and fantastic mummy blogger reviews have all understood our message which is to let girls be girls

London Toy Company Arklu has been awarded three Platinum Best Toy Awards for their recently launched Lottie™ doll brand at the highly prestigious US Oppenheim Toy Portfolio Awards 2012.

This is the eighth award for the Lottie™ doll brand since its launch in late August 2012 and adds to an impressive line-up of awards in the UK and US for Arklu.

The Oppenheim Toy Portfolio was founded in 1989 as the only independent consumer review of children’s media by child development experts Joanne Oppenheim and her daughter Stephanie Oppenheim, contributors to NBC's TODAY Show. Their Oppenheim Toy Portfolio awards have become a benchmark of excellence with consumers, toy makers and the media

Lottie™ is a new, innovative fashion doll for girls aged 3- 9. The key point of difference from other fashion dolls is that Lottie’s body is ‘childlike’; addressing key parental concerns about premature sexualisation, body image and girls losing out on their childhood. Her dimensions (with the exception of her head) are based upon those devised by leading British scientific academics to reflect the average proportions on a nine year old girl.

Unlike other fashion dolls, there is no pushing the envelope with adult agendas such as scanty clothes, high heels, jewellery, tattoos or makeup; these are girl dolls intended for girls. Most of all, Lottie™ is super cute and rather lovely. She is flexible, poseable and can stand on her own two feet….a life-skill that is important for girls both big and small. Lottie’s motto is ‘Be bold, be brave, be you’.

Designed for maximum creative play value, Lottie™ has high-quality; strokable hair that doesn’t tangle easily and her premium quality clothes and accessories are detailed and lifelike, with lots of tactile elements.

Ian Harkin, Managing Director, says “We have been overwhelmed by the positive response so far. The awards, celebrity endorsements and fantastic mummy blogger reviews have all understood our message which is to let girls be girls ”.

The complete range of Lottie™ dolls and accessories are available online at www.lottie.com, Amazon UK and Amazon USA. Dolls retail at GBP16.99 (USD19.99 in USA); accessory packs at GBP7.99 (USD9.99 in USA).

View the Lottie dolls video on Youtube.

NOTES TO EDITORS:

ABOUT ARKLU

Arklu is a young and innovative award-winning British toy company based in London, with the dynamic team of Lucie Follett and Ian Harkin at the helm.
For more information please visit: www.lottie.com and www.arklu.com .
For information, hi res photos, interviews and sample requests, please contact Arklu press@arklu.com
Tel 0207 376 4484 (+44 207 376 4484)

SCIENTIFIC EXPERTISE

Professor David McCarthy (Professor of Nutrition and Health at the Institute for Health Research & Policy, London Metropolitan University) and Dr Margaret Ashwell OBE (formerly Science Director of the British Nutrition Foundation).

ABOUT OPPENHEIM TOY PORTFOLIO AWARDS

The organization does not accept entry fees for reviewing products. All award winners are reviewed by the Oppenheims for age-appropriateness and fun. Their findings can be found at www.toyportfolio.com. Products are further tested by their network of kid testers all over the country. The Oppenheims are contributors to NBC's TODAY Show.

AWARDS

23rd October 2012: Oppenheim Toy Portfolio
• PLATINUM AWARD FOR 3 LOTTIE DOLLS (Pony Flag Race, Snow Queen and Spring Celebration Ballet)

18th October 2012: ToyTalk Awards 2012
• HIGHLY COMMENDED (Snow Queen)

30th September 2012: Rainbow Awards for Toy Excellence 2012
• HIGHLY COMMENDED (Lottieville Festival)

26th September 2012: US Creative Child Magazine Awards
• Autumn Leaves Lottie Doll: 2012 PREFERRED CHOICE AWARD (Kids Toys category)
• Biscuit the Beagle Accessory Pack: 2012 SEAL OF EXCELLENCE AWARD (Kids Toys category)

17th September 2012: Independent Toy Awards 2012.
• SILVER MEDAL (Autumn Leaves) Selected by a board of over 900 independent British independent toy shops.

This press release was distributed by ResponseSource Press Release Wire on behalf of Arklu Ltd. in the following categories: Children & Teenagers, Women's Interest & Beauty, Retail & Fashion, for more information visit https://pressreleasewire.responsesource.com/about.