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From an A-Z of cookware, which explains everything from an asparagus steamer to a zabaglione pan, to in-depth buyer’s guides, which will help cooks to purchase the right equipment for their kitchen

Multi award-winning, independent cookware retailer Steamer Trading has launched its first e-commerce website. Visitors to can purchase from Steamer’s extensive range of kitchen and homeware products, and read advice from experienced staff members and Michelin-starred chefs such as Phil Howard and Tom Kerridge.

Customer demand drove the move into online and it is hoped that the site will now become a definitive resource for enthusiastic cooks, with top brands including Le Creuset, Joseph Joseph, KitchenAid and Emma Bridgewater in-stock.

Offline, Steamer Trading operates from 28 retail stores nationwide and is widely acknowledged as the UK’s leading specialist cookware retailer.

Managing Director, Ben Phillips, worked with top digital agencies Propellernet, True Digital and blubolt to create, launch and market the site. He said:
“We were very conscious that in taking Steamer Trading online, we didn’t lose the Steamer experience.

“Our customers hugely value the knowledge of our in-store staff and the wealth of information available on our products, so we’ve developed extensive content on-site for our customers.

“From an A-Z of cookware, which explains everything from an asparagus steamer to a zabaglione pan, to in-depth buyer’s guides, which will help cooks to purchase the right equipment for their kitchen, we’re confident that we’ve created something that is truly special and reflects the values of our brand.”

Further on-site functions include a wish list tool, FAQs, profiles of all stocked brands and a cookshop finder. Visit


Notes to editors:

For more information, please contact:
Sophie Coley: or 01273 760969


Steamer Trading Cookshop is a family-run, award-winning kitchenware specialist. The company was founded in 1985 by Liz and David Phillips on the site of the former ‘Steamer Inn’ in Alfriston, Sussex - hence the name Steamer Trading. Today the business has grown to 28 stores. Carrying over 10,000 carefully selected items offering everything for the kitchen, from wooden spoons to 21 colours of KitchenAid mixer, the unique atmosphere of Steamer Trading’s stores and expert staff knowledge have frequently led to the shops being referred to as an ‘Aladdin’s cave for cooks’.

Steamer Trading has won a number of industry awards, including:

• Excellence in Staff Training 2012
• Excellence in Retail Display 2012
• Retail Innovation Award (Silver) 2012
• Specialist Multiple Retailer of the Year 2011
• Specialist Multiple Retailer of the Year 2010
• Retail Interiors Specialist Store Design (Finalist) 2010
• Oracle/Retail Week Emerging Retailer of the Year 2009
• Global Innovator Award 2010

Propellernet -

Propellernet is a search agency specialising in retail, fashion and travel. Clients include Marks & Spencer, Westfield London, Westfield Stratford City, Mark Warner, Contiki, The Thinking Traveller and CV Travel. It has picked up a number of industry awards in recent years, including:

• Best Use of Search - nma Effectiveness Awards 2010
• Best Use of Search - Travel Marketing Awards 2010
• Best Use of SEO - Travolution Awards 2010
• Best Use of Search - Travel Marketing Awards 2011
• Best Use of Search (Bronze) - DMA Awards 2012

True Digital -

True Digital is a full service digital marketing agency offering a complete range of digital services. True’s DNA is commercial-mindedness, insight-fuelled design, measurability and interactive creativity. True’s clients include Aspen, apetito, Cheltenham Racecourse, Friends Life, Furniture Village, npower, O2, Ovo, and UCAS.

Blubolt -

blubolt is an eCommerce specialist, providing powerful eCommerce and multi- solutions to retailers around the world. blubolt develops eCommerce solutions powered by its eCommerce platform, bluCommerce, which grants retailers with powerful, reliable and trend-setting marketing and management tools. blubolt's clients include ASPACE, Fenn Wright Manson, Oliver Bonas, Past Times, Seasalt,, Teapigs and Whittard of Chelsea.

This press release was distributed by ResponseSource Press Release Wire on behalf of Propellernet in the following categories: Food & Drink, Media & Marketing, for more information visit