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For those who have ever been intrigued by the concept of sleeping on a bed of ice, Barclaycard is giving one lucky family the chance to find out what it’s all about. During the next two weeks, fans of the Barclaycard Facebook page will have the opportunity to win a family holiday to Sweden’s magical ICEHOTEL, located in the heart of Scandinavia.

Running from Thursday 1st November until just before midnight on Thursday 15th November, the prize draw is open to anyone, although Barclaycard customers have the extra bonus of winning an additional £250 spending money if successful. The straightforward entry process involves becoming a fan of Barclaycard’s Facebook page, following the links to the draw and answering a simple trivia question before entering some basic contact information.

The winning family will be selected in the random draw to jet off to a winter wonderland where they will stay for three nights at the ICEHOTEL, spending one night at -5C in a snow room, which will feel warm compared to -37C outside. Accommodating two adults and two children, the complete package includes return flights along with transportation via dog sled from the airport to the hotel and a private car for the way back. In addition, the winners will enjoy breakfast each day, a morning sauna to defrost after the snow room experience, a snowmobile safari with a wilderness lunch, and thermal clothing hire.

The prize draw is the latest in a series of initiatives within Barclaycard’s ever expanding Facebook community that are building engagement and excitement around the brand's innovative new products. One of these, PayTag, is bringing NFC mobile payments to the mainstream by offering consumers the ability to make purchases via a small sticker on their mobile phones. At a third of the size of a credit card, the PayTag can be discreetly and simply stuck to the back of any device. Once attached, it can be used to make payments of up to £20, simply by being held over a contactless payment terminal. With Boots, McDonald's and Subway already signed up, PayTag offers an easy, convenient way to make everyday payments.

As part of Barclays Retail and Business Banking, Barclaycard has become a leader in offering innovative, convenient and flexible payment options to businesses and consumers alike. The company has established a significant international presence with 23.5 million customers globally and locations across 20 countries in Europe, North America, Asia, and Africa.

Barclaycard is deeply involved in pioneering mobile and contactless payment technology to create seamless integration with the needs of the future. To examine the diverse credit card benefits presented by the full range of Barclaycard products, or for more information about recent contactless payment developments, such as the Barclaycard PayTag sticker for mobile phones, please visit


The author of this article is a part of a digital marketing agency that works with brands like Barclaycard. The content contained in this article is for information purposes only and should not be used to make any financial decisions.

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