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Stars: Underlines Best Shop Awards announced the winners of their Retail Awards in a glittering Gala Ceremony at the Cumberland Hotel in London’s West End. A guest list of over 225 stores, shops, brands and VIPs from both the high street and the regions in the UK and Ireland paid homage to the excellence of retailers. The event is sponsored by Underlines Magazine and INVISTA (owner of the Lycra® fibre brand).

Unique in the world of retail awards, the finalists do not nominate themselves but our nominated by a jury of 22 leading brands of intimate apparel, swimwear and legwear. From over 450 nominations, 68 finalists were selected with only 9 category winners.

The Winners of the 2012 Awards:

Best Newcomer Award Lily & Grace (Forest Row)
Best Concept Shop Award Boutique 65 (Colchester)
Best Independent Department Store Bradbeers (Romsey)
Best Large Department Store Fenwick (Brent Cross)
Best E-tailer Award
Editor’s Choice The Bra Shop (Aldershot)
Excellence & Outstanding Achievement See-Saw (Hale)
Best Personal Touch Shop Award Chantilly (Rochdale)
Best Reference Shop Award Adorne (St Helier)

This is the 4th national Stars Awards which are organised by Underlines Magazine, the premier B2B title for intimate apparel, swimwear and legwear in the UK and Ireland. They are part of a larger international co-operation with events in USA (Best of Intima), Italy (Stelle dell’Intimo) and Germany (Sterne der Wasche).

The event was hosted by Patsy (Absolutely Fabulous).

For event pictures, more details, contact Pamela Scott on 020 7729 3664 (mobile: 0794 1655599) e-mail: or

This press release was distributed by ResponseSource Press Release Wire on behalf of Underlines Limited in the following categories: Entertainment & Arts, Women's Interest & Beauty, Retail & Fashion, for more information visit