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CRM Technologies, a leading UK-based sales and marketing operations agency, has been appointed as the first partner outside the USA for Demandbase

CRM Technologies, a leading UK-based sales and marketing operations agency, has been appointed as the first partner outside the USA for Demandbase, the real-time targeting and personalisation platform. With an established client base in technology, engineering and a range of other B2B sectors, CRM Technologies will spearhead Demandbase’s launch to the EMEA market and beyond.

Demandbase’s Real-Time Identification platform plugs into technologies used by marketers, including CRM systems, marketing automation platforms, content management software, chat, forms and analytics. Demandbase allows customers to personalise website content targeted to specific companies without using cookies, which results in better website engagements and conversions. 

CRM Technologies’ CEO Andrew Freeman commented: “Demandbase is an exciting new platform that will make a real difference to qualifying website visitors for B2B marketers.  For the first time, B2B marketers in Europe will be able to truly understand who is visiting their websites and tailor content and campaigns accordingly.  We are delighted to be part of the launch pad to take this product to Europe and are looking forward to getting started on client implementations.”

“Our Real-Time Identification maps billions of IP addresses to millions of companies throughout the world to deliver corporate information in real time, and we look forward to applying that insight to help personalise website experiences to both domestic and international marketers,” said Greg Ott, CMO of Demandbase.

CRM Technologies delivers revenue performance improvements to clients through a range of sales and marketing operations consultancy and services.  In addition to offering consultancy and management services, including marketing automation platform selection, CRM Technologies is a Gold certified partner of market-leading marketing automation software vendor Eloqua and a certified partner.

About CRM Technologies
CRM Technologies is a leading specialist sales and marketing operations agency.  Established in 1999, CRM Technologies has developed particular expertise in market-leading marketing automation tools such as Eloqua and Neolane, complemented by technical expertise in CRM platforms such as  CRM Technologies works with blue-chip clients across the technology, publishing, financial services and healthcare sectors to deliver data-driven, marketing automation and CRM integration services with exceptional results.  For more information, visit or connect with CRM Technologies on one of the following social networks: 
About Demandbase
Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time.  Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers.  Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.  For more information, visit
Media contacts:
For CRM Technologies:
Mexia Communications
Tel:        0845 305 8118
Kursha Woodgate                           Mob:                     0791 476 6510
Chris Penfold                                    Mob:                     07581 246 084

This press release was distributed by ResponseSource Press Release Wire on behalf of Mexia Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit