CRM Technologies, a leading UK-based sales and marketing operations agency, has been appointed as the first partner outside the USA for Demandbase
CRM Technologies, a leading UK-based sales and marketing operations agency, has been appointed as the first partner outside the USA for Demandbase, the real-time targeting and personalisation platform. With an established client base in technology, engineering and a range of other B2B sectors, CRM Technologies will spearhead Demandbase’s launch to the EMEA market and beyond.
Demandbase’s Real-Time Identification platform plugs into technologies used by marketers, including CRM systems, marketing automation platforms, content management software, chat, forms and analytics. Demandbase allows customers to personalise website content targeted to specific companies without using cookies, which results in better website engagements and conversions.
CRM Technologies’ CEO Andrew Freeman commented: “Demandbase is an exciting new platform that will make a real difference to qualifying website visitors for B2B marketers. For the first time, B2B marketers in Europe will be able to truly understand who is visiting their websites and tailor content and campaigns accordingly. We are delighted to be part of the launch pad to take this product to Europe and are looking forward to getting started on client implementations.”
“Our Real-Time Identification maps billions of IP addresses to millions of companies throughout the world to deliver corporate information in real time, and we look forward to applying that insight to help personalise website experiences to both domestic and international marketers,” said Greg Ott, CMO of Demandbase.
CRM Technologies delivers revenue performance improvements to clients through a range of sales and marketing operations consultancy and services. In addition to offering consultancy and management services, including marketing automation platform selection, CRM Technologies is a Gold certified partner of market-leading marketing automation software vendor Eloqua and a certified salesforce.com partner.
About CRM Technologies
CRM Technologies is a leading specialist sales and marketing operations agency. Established in 1999, CRM Technologies has developed particular expertise in market-leading marketing automation tools such as Eloqua and Neolane, complemented by technical expertise in CRM platforms such as Salesforce.com. CRM Technologies works with blue-chip clients across the technology, publishing, financial services and healthcare sectors to deliver data-driven, marketing automation and CRM integration services with exceptional results. For more information, visit www.crmtechnologies.com or connect with CRM Technologies on one of the following social networks:
For CRM Technologies:
Tel: 0845 305 8118
Kursha Woodgate Mob: 0791 476 6510
Chris Penfold Mob: 07581 246 084
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