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The Global Trends Report 2013

The business of the future will not be at the center of the playing field – the consumer will

Strategy Dynamics Global SA, publisher of www.globaltrends.com, is pleased to announce the launch of The Global Trends Report 2013: Towards a Distributed Future, an invaluable guide to the key global trends that are reshaping the world in which we will live and operate in the future.

Businesses today face a significant challenge in operating in two extreme timeframes: Responding to rising short-term pressures while simultaneously preparing their organizations for fundamental longer-term changes reshaping world markets. To reconcile the “gap” between these two mindsets, it is critical to move beyond a general awareness of change to build an understanding of the impact of global trends on markets and businesses, in order to develop a point of view on the future which can guide and shape actions today. The Global Trends Report 2013 helps leaders to translate the mass of data about how the world is changing into actions to prepare their organizations for the future today. It addresses three main topics: (a) what is happening, i.e. the data; (b) what are the resulting challenges and opportunities, i.e. understanding and implications; and finally, (c) what are the questions you need to ask to be able to prepare for action today.

An overriding theme in The Global Trends Report 2013 is that the world is becoming more distributed, not only in terms of increasingly mobile and globally dispersed consumption, but also increasingly in terms of production, resources, knowledge and power which are increasingly managed through dispersed networks. Power is shifting from West to East, reflecting the growing power of BRICS markets; at the same time it is shifting from traditional institutions towards individuals, communities and businesses. Distributed networks and collaboration are more important than ever, not only to address global issues including resource scarcity, but also to create and capture value in a world of more demanding consumers and customers. Consumer power, aided by technology, is redefining what is value (and thus what they are willing to pay for versus commodities that are expected to be free), and increasingly reshaping whole markets and industries. The business of the future will not be at the center of the playing field – the consumer will, with social technologies as key linkages.

So what specifically is changing? The Global Trends Report 2013 offers insights, implications and examples to help leaders develop an informed view on the key trends and changes in three key areas:
• Resources: What are critical resources? What trends are impacting their availability and use? e.g. People, labor, knowledge, capital and more.
• Organizations & Communities: How is the world in which we live and operate organized? e.g. Industries, markets, social organizations and more.
• Shapers & Influencers: Which individuals and groups shape and influence the world in which we live and operate? e.g. Media, social networks, politicians and more.

As a result of these changes, organizations – and society – face four accelerating challenges:
1. The fight for control & access – distributed control & access: The scramble is on to secure critical resources, including raw materials and other resources. As resource competition intensifies, protectionism is rising, along with innovation to rethink the what and how of resource usage. The result: Increasing distribution of resource control.
2. The fight for rules of engagement – distributed power: People and communities are making their voices heard, taking control from institutions. The impact is being felt from politics to the high street, but balancing power with trust and responsibility remains a challenge.
3. The fight for value creation & capture – distributed value creation: As production and consumption become more distributed, the notion of value itself is being redefined, with growing competition for who is being commoditized and who is creating and capturing value (profit). At the same time, companies are no longer judged by profit alone, but also by purpose and contribution to society by their customers, employees and stakeholders.
4. The fight for values & beliefs – values for a distributed world: Trust, values and collaboration have never been more important or more elusive, as tensions rise against a backdrop of economic and resource pressures and rising inequalities. Conscious leadership is needed to overcome short-term thinking.
The world is going through a period of high instability and uncertainty, exacerbated by political changes around the world, global economic slowdown, the continuing Eurozone crisis and social unrest, as well as a host of other fundamental changes that we outline in this report. Instability and uncertainty, without clear, conscious leadership from business as well as governments, religions and communities, will drive tensions – tensions we are already witnessing today. The report suggests 5 imperatives for business and 5 imperatives for society to address these challenges.

Tracey Keys, Director of Strategy Dynamics Global SA, said: “It is more vital than ever for organizations to have a point of view on the future and to rethink the playing fields for which they need to prepare their organizations. It will not be business as usual, nor society as usual. A distributed and uncertain world demands changes in purpose, playing fields, capabilities and business models. It presents significant opportunities as well as challenges for those prepared to seize them. We hope to help our readers be ready to do so. ”

Are you prepared for a distributed world?

Company Information

Strategy Dynamics Global SA publishes www.globaltrends.com and works with executives and companies worldwide, to provide research and consulting services to help them prepare for a complex, interconnected and uncertain world. Our clients span sectors including consumer goods, pharmaceuticals, utilities, B2B engineering, consultancy and the public sector. We also work with leading academic institutions and not-for-profit groups. Our articles, reports, blogs and tools are read and used in over 190 countries worldwide, by executives, researchers, academics, journalists and individuals interested in translating trends into positive action.

Notes for Editors:

• More information can be requested from tracey.keys@globaltrends.com or T: +41 22 575 4222
• For more information about The Global Trends Report 2013, please visit our website at http://www.globaltrends.com/reports/gt-2013
• Subscribe to our topical Monthly Briefings, full of relevant examples of trends in action at http://www.globaltrends.com/monthly-briefings
• Follow www.globaltrends.com on Twitter @globaltrendscom
• Become a fan of www.globaltrends.com on Facebook at http://www.facebook.com/pages/GlobalTrends.com

Contact:

Tracey Keys, Director, Strategy Dynamics Global SA
Tracey.keys@globaltrends.com
Tel: +41 22 575 4222
Mob: +41 79 228 8422

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