Half of all traumatic brain injuries are caused by motor vehicle crashes including cars, trucks and motorcycles hitting each other or cyclists and pedestrians. That’s why the Brain Injury Group is putting its full support as a headline sponsor behind this year’s Road Safety Week initiative, coordinated by the charity Brake, which is calling on drivers to ‘GO 20’ around homes, schools and shops and calling for 20mph speed limits in built up areas.
The Brain Injury Group is a national network of specialist brain injury lawyers and support services. “Our members encounter a wide range of brain injured people and a high proportion have suffered their injury as the result of a road crash,” explains Sally Dunscombe, Director of Brain Injury Group. “Together we work with people whose injuries are considered the fault of a third party, indicating that many of the road crashes that our clients are involved in were preventable through more careful driving,” she explains.
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“We are delighted the Brain Injury Group is supporting Road Safety Week and helping us spread the word about making the roads safer for everyone to prevent devastating casualties,” says Julie Townsend, deputy chief executive at Brake.
“Our focus this year is on encouraging drivers to slow down to 20mph around homes, schools and shops so everyone can walk and cycle safely.”
“Our work highlights that road crashes cause terrible suffering and turn people’s lives upside down,” explains Sally. “Slowing down to 20mph makes an enormous difference in preventing road casualties and we are committed to playing our part by getting behind this important campaign.”
Every day in the UK, 19 adults and seven children (age 0-17) are knocked down and killed or seriously hurt when on foot or bike. In 2011 pedestrian and cyclist deaths and serious injuries went up significantly, bucking the long-term trend.
For more information about Road Safety Week, visit http://www.roadsafetyweek.org.uk/
For more information about the Brain Injury Group or to speak to one of its experts, contact:
Katherine Selby, PR Workshop, 020 8657 4422, Katherine@prworkshop.co.uk
Notes for editors
Road Safety Week is the UK’s flagship event to promote safer road use, coordinated annually by the charity Brake and involving thousands of schools, communities and organisations across the country. Road Safety Week 2012 takes place 19-25 November, with support from headline sponsors Brain Injury Group and Specsavers.
GO 20 is a partnership campaign being launched by Brake at the start of Road Safety Week 2012 (19-25 November). Find out more at www.go20.org.
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