IML Worldwide, a specialist in the provision of interactive event technology and the global leader in harnessing audience insight, has added a new tablet based auction solution to its IML Fundraiser product suite, designed to help charities and organisations maximise donation generation at events.
IML is no stranger to the third sector – it was the first company to develop electronic silent auction bidding and has been an innovator in the sector for over 8 years. With the introduction of the IML Tablet, IML now has a complete set of fundraising solutions including the IML Connector and a range of proprietary software that work together to maximise funds raised at any event, of any format, for any number of guests. In addition to its impressive product range, IML is renowned for the robustness of its service delivery, as well as its comprehensive event consultancy services, allowing third sector clients to benefit from IML’s global experience and be effortlessly guided through the complete electronic fundraising process.
The IML Tablet has already been in action for neurodegenerative charity, Action for A-T, (short for Ataxia-Telangiectasia, a rare neurodegenerative and progressive condition) which supports A-T patients -. The full suite of IML Fundraiser services were used to increase participation and engagement amongst the guests at a recent event in London, raising much needed research funds.
Emily Read, Co-Founder of Action for A-T said: “Charity auctions have the potential to make a big difference to our efforts. Action for A-T needed to take full advantage of contributions from supporters during the event so we turned to IML Fundraiser to help us make the most of attendees’ generosity. Attendees greatly benefited from having a catalogue of lots at their finger-tips while being able to bid simultaneously.”
IML Fundraiser allows people to bid from wherever they choose: their seat, while socialising or grabbing a drink. The devices are perfect for energising the audience and creating a fertile environment for giving, in the room. It has highly useful and customisable features for fundraisers including a branded home page; lot gallery and catalogue; leader-board; list of items with no bids; search capability; pledges; watch list; variable themes; and thumbnails of item photos.
Richard Fisher, Chief Executive Officer, IML Worldwide said: “It was a great privilege working with such a worthy charity as Action for A-T. Increasing audience participation is really important when you are raising funds at an auction. IML Fundraiser helps charities to be much more effective in analysing their audience and ensuring that bids are maximised.”
Charities suffering the effects of today’s troubled economy are clamouring for funding from supporters and are increasingly considering new technologies to help maximize donations at events. IML Fundraiser helps charities create a pressure-free atmosphere where attendees donate whatever they can afford, while enabling a fun and lively environment.
About IML Worldwide
IML is the global leader in harnessing audience insight. Its award winning services capture and make sense of the rich content, discussion and interaction that is generated at meetings and events. Operating from 12 offices around the world, IML engages annually with over half a million people at more than 2500 business conferences, annual meetings, charity auctions, training workshops and market research sessions - ranging in size from ten to ten thousand participants. IML is owned by Computershare.
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